Dotdive: 3 Ways to Upgrade Your Digital Marketing

Marketers, it’s our job to deliver strong customer engagement. But sometimes stuff gets in the way, say like a global pandemic. Just trying to go about business as usual during a global crisis leaves little to no time to consider new tactics or different ways of doing things.

We understand – we’re all in this together.

Join Clare Walker, Senior Account Manager here at Dotdigital, as she goes over 3 simple ways to help improve your digital marketing strategy and make your campaigns more customer-centric.

In this Dotdive we discuss:

• Segmentation tactics that boost email performance
• Ways to personalize through dynamic content
• Engaging SMS ideas (including transactional and broadcast examples)
• The best revenue-generating product recommendation types