Customer Journeys – Driving value through automation

There is so much data available to marketers who want to send timely, relevant content to their contacts, and it can be difficult to know where to start. The purpose of this webinar is to give you an overview of areas where you can add value to your customer journey through automating communications at key touchpoints.

Emily will give an overview of the customer life cycle with suggestions of how to target contacts at each stage, from welcoming new contacts to reengaging lapsed contacts. She will also show examples of impactful campaigns from dotdigital clients, as well as demonstrating how you can use your contacts’ data to personalise messages.