Dotdive into data

Bridge the gap between customer data and retention

91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations. Further, 83% of consumers are willing to share their data to enable a personalized experience. The caveat here is data control.

In this episode we are bridging the gap between customer data and retention. We discuss the importance of data control and transparency, and how giving customers control over how their data is held and used can extend the customer lifecycle.

What will I learn?

Our Head of APAC Marketing, Aparna Gray, dives into 4 key areas to harness your data:

• Capturing valuable data
• Personalizing your content
• Keeping the customer journey going
• Amplifying your reach

Don’t have time to watch? Download a copy of our handy infographic sharing 5 types you data you need to be capturing, exploring how to effectively collect and utilize audience data for business growth.