Personalized experiences

Learn how to make every journey count

Savvy marketers know that delivering the same marketing content to everyone is ineffective. Question is, how do you show relevant content in the first place?

We know our customers are unique; they think differently, they browse differently, and they shop differently, but it’s not easy to provide them with a unique customer experience, especially if you don’t have the right data!

Gain insights from this unmissable data webinar with Gavin Laugenie, Head of Strategy & Insight at Dotdigital and Alistair Milne, Personalization Consultant at Fresh Relevance, as they show you how to take control of your customer data to drive revenue, improve customer experience and strip it back to basics!

During the webinar, they’ll show you how to:

• Get results with behavioral targeting and the key audience groups you should be tracking
• Delight frequent shoppers and guide frequent browsers towards a purchase
• Boost your sales and increase your ROI with personalization
• Target customers throughout the life-cycle journey