US ultimate marketing playbook uncovered

Watchback our largest Americas Dotlive ever for a peek into the secrets of the US ultimate marketing playbook. Dive into the hand-picked strategies from our experts for maximizing DTC growth, enhancing customer engagement, perfecting segmentation, and much more!

Our expert Marketing Strategist, Brianna Martinez, along with esteemed leaders Lauryn Day (EcoCart), Chris Arrendale (Inbox Monster), Caren Carrasco (Mandate), Mike Brennan (Developer Squad), and Jeremy Fenderson (adQuadrant) share essential tactics to transform your brand’s marketing approach in today’s competitive landscape.

Here’s a taste of what you’ll learn:

• Developing a robust customer journey mapping strategy that integrates email, SMS, transactional emails, and more, to create a seamless customer journey that drives conversions.
• Start with simple when implementing sustainability actions with achievable goals such as providing carbon-neutral shipping options, introducing a sustainability page on your site, or implementing eco-friendly packing or shipping method. Most importantly, maintain open dialogue with customers.
• To effectively harness TikTok Shop, adopt strategies like leveraging competitor insights, experimenting with diverse content types, and defining your KPI’s early on to guide your approach and assess performance.

With so much more packed in, this is a Dotlive that truly stands out. Watch now to elevate your marketing strategies with these expert insights today!