Team Dotdigital

The recency, frequency, and monetary (RFM) persona model has been a useful tool for retailers and merchants for a while now...

The right color palette can shed light on previously hidden stories in your data. The wrong palette can obscure information.

Using bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.

Blog Announcements Announcing new integration with Shopify Flow admin Dec. 07, 2018 5 min. read There’s not a single minute to spare for marketers – especially this time of year....

We’re ready to welcome your data to the three comma club.

Blog Marketing Marketing challenges How many email marketing days till Xmas? Team Dotdigital Oct. 20, 2011 5 min. read Seasonal dotMailer’s step-by-step guide to planning and running successful Christmas email...

Blog Marketing Marketing challenges A guide to B2B email marketing Team Dotdigital Sep. 30, 2011 5 min. read Marketing skills High-performing email marketing is a future-proof tool to win new...

When done correctly, email marketing is still one of the most efficient ways to promote your business online. In fact, a recent survey showed that every pound spent on email marketing last year generated more than thirty pounds in return. That’s more than with any other marketing channel, including the best ones.

Blog Marketing Marketing challenges Free email templates Team Dotdigital May. 26, 2011 5 min. read Email marketing, Marketing skills For most people emails are just tools for sending or receiving...

Blog Marketing Marketing challenges 10 Reasons Not To Spam Team Dotdigital May. 11, 2011 5 min. read Deliverability, Email marketing Spamming has become one of the social evils affecting people’s...

E-mail marketing is one of the THE most powerful, immediate and cost-effective and measurable marketing channels available to marketers.

Blog Marketing Marketing challenges Does An Email Marketing Campaign Work? Team Dotdigital Jan. 04, 2011 5 min. read Email marketing When Tim Berners Lee created the first HTML code, he...