Jenna Paton
Jenna expertly writes thought-leadership content about cross-channel marketing and customer engagement and manages the creation and execution of Dotdigital's content marketing strategy.
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Email marketing
Email marketing campaigns that pack a punch
Coming up with new ideas for your email marketing can be a struggle. Subscribers know what to expect from brands’ marketing efforts. We must adapt our tactics to keep it fresh. Email personalization is the tactic that continues to surprise and delight audiences while driving the results marketers need.
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Email marketing
How to boost your on-site newsletter signups
One of the best and fastest ways to grow your email marketing lists is to use your website as a starting point.
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Marketing skills
Effectively communicating your business continuity
When setbacks arrive and uncertainty disrupts our daily lives, your business continuity plan is going to be indispensable. An effective plan will help you maintain ‘business as usual’, even during the most challenging times.
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Marketing skills
Managing communications in times of crisis
During times of crises and uncertainty, brands’ ability to communicate with audiences is crucial. Amidst charged emotions and apprehension about the future, you’ll need to reassure audiences about the continuity of your business while maintaining business as usual.
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Automation
When product recommendations go wrong
Product recommendations are a great thing. They’re proven to increase conversions, sales, and AOV simply by providing shoppers with much-needed suggestions to improve their journey.
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Getting the most out of your email design
Millions of emails hit inboxes every day. While many companies are now well-versed at harnessing the power of email marketing, a large number still aren’t following simple steps to guarantee impact. As a result, they’re still missing out on the additional rewards that come from a little bit of fine-tuning.
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Email marketing
Making the most of your Black Friday campaign
According to Monetate, Black Friday is still a barometer of retailers’ performance for the rest of the season: more than two-thirds of companies that don’t hit their Black Friday average will fall short of their average for the holiday season as a whole.
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Social media marketing
4 ways to use social media with email
Over the last 10 years, the amount of time we spend on social media has increased significantly. There are now nearly 3.5 billion active users on social media, who spend an average of 2 hours and 16 minutes on these platforms. With an email address associated with every account, the possibilities to connect are endless.
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Dotdigital life
In common: dotdigital’s new diversity series
Whether it’s our gender, sexuality, race or beliefs, we all have things in common.
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Industry trends
Getting closer to the action: how to keep sports fans engaged
In the modern J.P. Morgan Media Centre at the historic Lords Cricket Ground, we brought together marketers from across the sport industry to tackle the big questions: how do you keep fans engaged? And how do you turn these engaged fans into opportunities for sponsors?
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Email marketing
Tips and tricks for the non-profit marketer
Non-profits really do have a tough time of it – especially when it comes to their marketing. Both profit and not-for-profit (NFP) organizations use marketing to raise money, but their end goals are entirely different. NFPs’ money is used directly to fund their mission. Not only do they have to do more with less, but they need to inspire audiences into action before they part with their hard-earned cash.
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Email marketing
Newsletters we love, why we love them, and how to recreate them
Email is far from dead. 73% of consumers still prefer email marketing – and that’s not changing anytime soon. Newsletters are your regular touchpoint with customers, so getting them right is essential.
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Marketing skills
How to increase online engagement
Discover new ways to engage and reengage website visitors, maximize conversions and increase customer retention.
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Dotdigital life
“There is no limit to what we, as women, can accomplish”
To celebrate International Women’s Day, we wanted to share with you the women, books, and movies which have impacted our lives and inspired us to push our limits.
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Dotdigital life
The story behind the dotdigital rebrand
Following years of growing as dotmailer, we realized that our identity no longer reflected the intelligence of our platform or the ways in which you, our customers, are using it. It was time for a rebrand.