Tosan Ebisan

Learn all about SMS marketing best practices, types of messages you can implement into your marketing strategy, and how to get started today.

It’s time to talk about Boxing Day. That great public holiday synonymous with family, leftovers, and sales.

Unveil five enchanting Halloween email campaign ideas to captivate audiences, boost engagement, and drive sales with clever subject lines, visuals, and more.

Discover our best practice tips to effectively leverage SMS marketing in B2B to drive successful campaigns and close more deals.

Boost your festive sales with these five creative holiday marketing campaigns that'll charm, engage, and leave a lasting impression on your customers.

Explore the future of personalization for digital marketing in 2024.

Maximize your Black Friday and Cyber Monday campaigns with our statistics on SMS, social media, peak shopping hours, Gen Z trends, and more.

Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.

Explore my Dotdigital Summit 2023 experience: AI innovations, cross-channel strategies, personalization tips, and thoughts from top speakers.

Here’s seven innovative email segmentation techniques designed to captivate and engage your subscribers.

Boost your marketing with proven tactics combining personalization and automation.

Unlock the secrets to a successful holiday marketing campaign with our five actionable tips.

Dotdigital and Provenance partner for a greener future in marketing.

Gain valuable customer retention advice and uncover loyalty-building strategies in this engaging interview with Spektrix's data expert, Sarah Frost.

It’s just one week until the Dotdigital Summit. Read on to learn creative messaging strategies from Stroke Association's marketing experts, Lily and Emma.

Learn key personalization strategies to forge stronger connections with your audience, boost engagement, and drive impactful marketing results.

Unlock the secrets to ethical marketing and understand privacy our data-driven world.

Boost your email impact with 10 expert tips for eye-catching email designs.

Learn the best SEO copywriting tips and techniques.

Email subscribers’ inboxes are packed with marketing emails competing for their attention. Every day they receive promotions, offers, and deals designed to drive them to convert and part with their hard-earned cash. And you want to do the same, so how do you make your email marketing stand out?

Email segmentation significantly improves the results of your email marketing campaigns. So, why are so many brands failing to adopt this best practice tactic?