
The Dotdigital Blog
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Latest posts
- 5 creative holiday marketing campaigns to charm your customers
- Top personalization trends in 2024: from AI to hyper-personalization
- Black Friday stats: everything you need to know (updated 2023)
- 5 ways customer empathy can transform your strategic planning
- A complete guide on cross-channel, omnichannel, and multi-channel marketing
Customer-first marketing
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Customer data
What’s new: WinstonAI updates, SMS in seconds, and the new Dotdigital app
Read about all the new features launched this September
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Customer data
How to use data to tell a compelling brand story
Continue reading to discover how you can utilize customer data to create engaging stories and content for your customers.
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Customer data
How to leverage customer data and the single customer view
Discover the potential of customer data and unleash its power to elevate your marketing efforts with the single customer view.
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Cross-channel marketing
How to build a martech stack for improved marketing performance
Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
Curated content from our newsletters
Tips and tricks
- 9 winning SMS strategy ideas for your marketing campaigns
- 5 creative holiday marketing campaigns to charm your customers
- Top personalization trends in 2024: from AI to hyper-personalization
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Email marketing best practices
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Automation
Marketing automation vs. personalization: which one should you choose?
Boost your marketing with proven tactics combining personalization and automation.
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Email marketing
5 tips for a successful holiday marketing campaign
Unlock the secrets to a successful holiday marketing campaign with our five actionable tips.
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Email marketing
4 key personalization strategies to connect and convert your audience
Learn key personalization strategies to forge stronger connections with your audience, boost engagement, and drive impactful marketing results.
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Email marketing
10 ways to improve your email design
Boost your email impact with 10 expert tips for eye-catching email designs.
Free email marketing resources
All blog posts from Dotdigital
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SMS marketing
9 winning SMS strategy ideas for your marketing campaigns
Discover 9 powerful SMS marketing strategies to boost engagement, drive conversions, and foster brand loyalty with targeted, personalized campaigns.
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Seasonal
5 creative holiday marketing campaigns to charm your customers
Boost your festive sales with these five creative holiday marketing campaigns that'll charm, engage, and leave a lasting impression on your customers.
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Artificial Intelligence
Top personalization trends in 2024: from AI to hyper-personalization
Explore the future of personalization in digital marketing as we approach 2024.
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Seasonal
Black Friday stats: everything you need to know (updated 2023)
Maximize your Black Friday and Cyber Monday campaigns with our statistics on SMS, social media, peak shopping hours, Gen Z trends, and more.
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Marketing skills
5 ways customer empathy can transform your strategic planning
Explore JH's insights on embracing customer empathy in strategic planning to drive sustainable success amid the rapidly changing marketplace.
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Cross-channel marketing
A complete guide on cross-channel, omnichannel, and multi-channel marketing
Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.
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Dotdigital life
My experience at the Dotdigital Summit 2023
Explore my Dotdigital Summit 2023 experience: AI innovations, cross-channel strategies, personalization tips, and thoughts from top speakers.
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Marketing skills
7 innovative email segmentation techniques
Here’s seven innovative email segmentation techniques designed to captivate and engage your subscribers.
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Customer data
What’s new: WinstonAI updates, SMS in seconds, and the new Dotdigital app
Read about all the new features launched this September
-
Automation
Marketing automation vs. personalization: which one should you choose?
Boost your marketing with proven tactics combining personalization and automation.
-
Email marketing
5 tips for a successful holiday marketing campaign
Unlock the secrets to a successful holiday marketing campaign with our five actionable tips.
-
News
Dotdigital acquires Fresh Relevance
Dotdigital’s acquisition strengthens our mission to help marketers exceed customer expectations with an all-in-one customer experience and data platform.