dotties APAC awards 2021: Who made it to the shortlist? | Dotdigital

dotties APAC 2021

Who made it to the shortlist?

It’s that time of the year again – no, we are not referring to Christmas but to the most-awaited awards ceremony of the year – the dotties APAC awards.

Just like the holiday season, our awards are going to be full of celebration and joy! Taking place on December 9, the winners of our dotties APAC awards will be revealed during our Summer Shindig. So, if you haven’t registered for the event, reserve your space, today!

2021 came with its own set of challenges but that didn’t stop our marketers from creating excellent marketing campaigns to drive maximum customer engagement.

With more than 150 submissions, our judges faced the nearly impossible task of picking out the best and brightest campaigns for our shortlist.  Finally, a decision has been made!

 

Best use of data

There’s no denying that many marketers miss the mark when it comes to data. Mastering the data lifecycle is no mean feat. These brands collected, analyzed, and interpreted data to create an enhanced customer experience.

  • Ally Fashion
  • Atomic Group
  • Jeanswest

Best use of Dotdigital in APAC

These brands have created highly relevant campaigns that rouse customer attention, delight, and intent connecting with customers through contextual triggers and relevant products.

  • bellabox
  • Lyre’s Spirit Co
  • RJ Living

Favorite omnichannel campaign

It’s essential to deliver the right message through the right channel at the right time and to the right customer for an optimal customer experience. These brands have boosted customer engagement through exceptional campaigns to meet audiences in their moments.

  • Kenwood Appliances
  • Kissed Earth
  • Sennheiser Electronic Asia
  • St. Frock

Inspiring not-for-profit campaign

These marketers are pushing boundaries with their not-for-profit marketing efforts, demonstrating their commitment to delivering excellence for a charitable cause or social movement.

  • Adorn Cosmetics
  • Frontliners
  • Wittner

Leading B2B campaign

These brands crafted winning and creative B2B campaigns to engage with their target audiences resulting in revenue growth.

  • Lawrence & Hanson
  • Life Interiors
  • Signet

Leading B2C campaign

Customer engagement is arguably the most critical and challenging part of marketing. However, these B2C campaigns have successfully inspired customers to engage with their brand.

  • Caruso’s Natural Health
  • Stone & Wood
  • VetShopMax

Most advanced automation

Using automation tools, these businesses have amplified their customer engagement with behavioral tracking, triggered messaging, re-targeting, and cross-selling/up-selling.

  • Augustine
  • Mr. Beer
  • Woop

Inspiring responsible marketing campaign

We want to recognize brands for their unique, responsible marketing initiatives encompassing one or all of these themes – sustainable marketing, ethical marketing, and data stewardship.

  • Lyre’s Spirit Co
  • Signet
  • Woop

Most impressive ecommerce campaign

Customer inboxes have become a noisy place with the recent surge in online shopping. These brands stayed ahead of the competition with exciting and remarkable campaigns, taking ecommerce by storm.

  • costumes.com.au
  • Kenwood Appliances
  • Signet
  • Woop

Outstanding email creative

Creative email designs help businesses capture customers’ attention and get them to navigate and engage with the content. These designs made the email campaigns look drop-dead gorgeous.

  • Aquila
  • Lyre’s Spirit Co
  • RJ Living
  • Signet

Rising star

These individuals have demonstrated personal development and have furthered their team’s marketing zeal to meet targets, execute strategy, and engage audiences.

  • Angie McAlindon, Lyre’s Spirit Co
  • Chloe Snehotta, Adorn Cosmetics
  • Emma Roach, Accolade Wines
  • Ionut Danifeld, TRAPO Asia
  • James Gibson, Jeanswest

Team of the year

In this category, we cheer for the teams of trailblazers who have demonstrated practical and innovative ways of reaching targets and engaging customers.

  • Comexposium
  • DAQ: Tshirt.st
  • Signet
  • VetShopMax

APAC Partner of the Year

This award recognizes our top APAC partners who we’ve worked closely with this past year to ensure joint customer success.

  • Convert Digital
  • Isshoni
  • Jumpstart Commerce
  • Overdose Digital
  • Webqem

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