Email marketing

Testing, testing, testing. It’s a word that every skilled email marketer knows well.

Popups are one of the trickiest and controversial elements of ecommerce marketing tactics. They are typically associated with annoyance or frustration and frankly, with good reason. Too many brands and...

Marketing is full of jargon. Email marketing even more so. As email forms a central part of your marketing strategy, it’s important we know exactly what we’re working with and what results we’re looking for. These are our key email marketing terms.

As a member of the customer success team at dotdigital, I’m privy to some great success stories among our customers in APAC. This is the first of a series of 'customer success stories', where we will provide insight into some of the successes seen by dotdigital customers using the dotdigital Engagement Cloud platform.

Interactive email: the perfect way to capture the attention of your customers in the inbox. And in these times, it’s not just the right time for it, it’s essential to compete for the times right now!

There’s no better time of the year to connect with your customers than the holiday shopping season.

Want your emails to be more interactive? We’ve got an answer for that.

Business-to-business (B2B) marketing is very different than marketing to individual consumers. That’s why B2B marketers have to adopt different marketing strategies to their B2C counterparts.

In traditional ecommerce marketing, the power of email often comes from the all-mighty discount code.

Every online retail brand wants to increase traffic, conversions, and sales. With so much competition, ecommerce brands need a clear and well-defined strategy to capture and convince website visitors to become repeat customers.

Email marketing is the bedrock of a successful holiday season. And while Black Friday isn’t upon us just yet, it’s a different story for marketers. September is a time for...

Discover our top tips for designing email marketing customers want to open this holiday season.

Retaining your hard-earned customers is tough. After you’ve working to win over new customers, no one wants to see them slip away. Read on to discover our top tips for customer retention.

Seasonal email marketing is upon us again. Sure, summer is still in full swing, but for retailers now is the time to start thinking about the holidays. Your email marketing...

Want to get more out of your email marketing sends? Work out where you should be investing more time.

A major problem for ecommerce marketers is cart abandonment. An average of 70% of customers abandon carts after adding items. Ecommerce brands lose around $18 billion in sales annually to cart abandonment. But why is it happening, and what can we do to recover that lost revenue?

What takes priority - reaching new customers, or looking after the loyal customers you already have? The truth is, I don’t think it’s a one or the other type of question and answer, it’s a little bit of both.

Coming up with new ideas for your email marketing can be a struggle. Subscribers know what to expect from brands’ marketing efforts. We must adapt our tactics to keep it fresh. Email personalization is the tactic that continues to surprise and delight audiences while driving the results marketers need.

Don't miss out on buckets of extra revenue

One of the best and fastest ways to grow your email marketing lists is to use your website as a starting point.

dotdigital, a "tech-first option," holds its own with enterprise marketing cloud competitors