Email marketing

Want to get more out of your email marketing sends? Work out where you should be investing more time.

A major problem for ecommerce marketers is cart abandonment. An average of 70% of customers abandon carts after adding items. Ecommerce brands lose around $18 billion in sales annually to cart abandonment. But why is it happening, and what can we do to recover that lost revenue?

What takes priority - reaching new customers, or looking after the loyal customers you already have? The truth is, I don’t think it’s a one or the other type of question and answer, it’s a little bit of both.

Coming up with new ideas for your email marketing can be a struggle. Subscribers know what to expect from brands’ marketing efforts. We must adapt our tactics to keep it fresh. Email personalization is the tactic that continues to surprise and delight audiences while driving the results marketers need.

Don't miss out on buckets of extra revenue

One of the best and fastest ways to grow your email marketing lists is to use your website as a starting point.

dotdigital, a "tech-first option," holds its own with enterprise marketing cloud competitors

Product recommendations are a great thing. They’re proven to increase conversions, sales, and AOV simply by providing shoppers with much-needed suggestions to improve their journey.

At dotdigital, we love to use Microsoft Dynamics 365 for single sends. But by that, we don’t mean designing, writing and sending emails, one at a time. Far from it!

It’s frustrating when your emails don’t get opened and engagement rates are low. But it can come as no surprise when so many of us, time-poor and under-resourced, deviate from the email rulebook.

This is part two of a three-part series on where to focus your efforts after a surge in sales from new customers. Keep your eyes peeled for part three.

One week to go until the biggest retail rush of the year. Are you ready?

Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.

Breathtaking design is everywhere.

Omnichannel is the pioneering way forward in marketing but one thing hasn't changed: our love for email. Email still rules the roost!

According to Monetate, Black Friday is still a barometer of retailers’ performance for the rest of the season: more than two-thirds of companies that don’t hit their Black Friday average will fall short of their average for the holiday season as a whole.

Non-profits really do have a tough time of it – especially when it comes to their marketing. Both profit and not-for-profit (NFP) organizations use marketing to raise money, but their end goals are entirely different. NFPs’ money is used directly to fund their mission. Not only do they have to do more with less, but they need to inspire audiences into action before they part with their hard-earned cash.

Email is far from dead. 73% of consumers still prefer email marketing – and that’s not changing anytime soon. Newsletters are your regular touchpoint with customers, so getting them right is essential.

Generating a killer ROI is all about integrating channels, from search to chat, display, video, email, and even offline.

Using bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.

Mother’s Day is one of the warmest and fuzziest days of the year, bringing families together, and giving recognition to loved ones. But what brands have done the best to translate these fuzzy feelings into revenue for their bottom line?