Email marketing

Using bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.

Mother’s Day is one of the warmest and fuzziest days of the year, bringing families together, and giving recognition to loved ones. But what brands have done the best to translate these fuzzy feelings into revenue for their bottom line?

Make spooktacular returns on the Halloween hype

Reinventing our email design often falls low on our list of priorities. But email mobile design best practice is a no-brainer for your marketing team and should form the foundation of every campaign.

At dotmailer we’re all about giving you the hottest insights to help you get the most out of your email marketing. That’s why, for our ninth edition of Hitting the Mark, we’ve pushed the boundaries even further.

What can you learn from the worst in email?

We've got a new feature for our ecommerce customers - read on!

Why your personalized emails should go beyond first name salutation.

No matter what your sector or whether you operate in B2B or B2C, we believe any marketer can learn from the brands making waves. Our most recent Hitting the Mark benchmarking report crowned ASOS as the king of email marketing – and in this infographic, you’ll get all the tips you need to reign in the inbox.

News from the Scrum: dotmailer’s Key Accounts team settle the score on email engagement.

In today’s technologically-focused world where efficiency is key, email marketing is thriving as an easily accessible and customizable tool to reach today’s tech-savvy audience.

Business data entered in your CRM system can be a powerful trigger for automated email campaigns that send timely messages to convert, upsell, educate and reward your customers.

Today, it’s rare to listen to a series of adverts without hearing at least one brand using the line “Don’t just take our word for it”. The phrase refers to the principle of social proof and in this post we’re going to discuss why it should be a part of every email marketer’s armoury.

Email marketing is inarguably the most direct form of digital marketing available.

Many ecommerce sites lose out on potential sales due to customers abandoning their carts before completing their transaction. Fortunately, there’s a low-cost, effective way to recover these customers – the deployment of abandoned cart emails.

Haven't had the time to create a Halloween campaign for 2016? No worries - we've got you covered.

For those of you who have met me before, you’ll know that I love email. And when I say I love it I really do mean LOVE it.

My wife called me recently to ask my professional advice on subject lines. She manages a small email newsletter and uses the broadcast functionality within her web hosting platform (yes, ideally she would be using dotmailer but that is a conversation for another time).

Is there more panic than love in the air when it comes to planning your Valentine’s Day marketing?

The Black Friday and Cyber Monday shopping periods are the two highest web traffic times of the year.

Currency specialist FAIRFX have been using email automation over the last year to increase engagement and drive conversions.