Email marketing

At dotdigital, we love to use Microsoft Dynamics 365 for single sends. But by that, we don’t mean designing, writing and sending emails, one at a time. Far from it!

It’s frustrating when your emails don’t get opened and engagement rates are low. But it can come as no surprise when so many of us, time-poor and under-resourced, deviate from the email rulebook.

This is part two of a three-part series on where to focus your efforts after a surge in sales from new customers. Keep your eyes peeled for part three.

One week to go until the biggest retail rush of the year. Are you ready?

Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.

Breathtaking design is everywhere.

Omnichannel is the pioneering way forward in marketing but one thing hasn't changed: our love for email. Email still rules the roost!

According to Monetate, Black Friday is still a barometer of retailers’ performance for the rest of the season: more than two-thirds of companies that don’t hit their Black Friday average will fall short of their average for the holiday season as a whole.

Non-profits really do have a tough time of it – especially when it comes to their marketing. Both profit and not-for-profit (NFP) organizations use marketing to raise money, but their end goals are entirely different. NFPs’ money is used directly to fund their mission. Not only do they have to do more with less, but they need to inspire audiences into action before they part with their hard-earned cash.

Email is far from dead. 73% of consumers still prefer email marketing – and that’s not changing anytime soon. Newsletters are your regular touchpoint with customers, so getting them right is essential.

Generating a killer ROI is all about integrating channels, from search to chat, display, video, email, and even offline.

Using bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.

Mother’s Day is one of the warmest and fuzziest days of the year, bringing families together, and giving recognition to loved ones. But what brands have done the best to translate these fuzzy feelings into revenue for their bottom line?

Make spooktacular returns on the Halloween hype

Reinventing our email design often falls low on our list of priorities. But email mobile design best practice is a no-brainer for your marketing team and should form the foundation of every campaign.

At dotmailer we’re all about giving you the hottest insights to help you get the most out of your email marketing. That’s why, for our ninth edition of Hitting the Mark, we’ve pushed the boundaries even further.

What can you learn from the worst in email?

We've got a new feature for our ecommerce customers - read on!

Why your personalized emails should go beyond first name salutation.

No matter what your sector or whether you operate in B2B or B2C, we believe any marketer can learn from the brands making waves. Our most recent Hitting the Mark benchmarking report crowned ASOS as the king of email marketing – and in this infographic, you’ll get all the tips you need to reign in the inbox.

News from the Scrum: dotmailer’s Key Accounts team settle the score on email engagement.