Email marketing

For those of you who have met me before, you’ll know that I love email. And when I say I love it I really do mean LOVE it.

My wife called me recently to ask my professional advice on subject lines. She manages a small email newsletter and uses the broadcast functionality within her web hosting platform (yes, ideally she would be using dotmailer but that is a conversation for another time).

Is there more panic than love in the air when it comes to planning your Valentine’s Day marketing?

The Black Friday and Cyber Monday shopping periods are the two highest web traffic times of the year.

Currency specialist FAIRFX have been using email automation over the last year to increase engagement and drive conversions.

In our previous blog posts, we’ve looked at the 7 most popular email marketing metrics that you should be measuring to keep track of your email marketing performance. This blog...

In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce...

If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December...

Not in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick....

Email is a 2-way communication device You send me – one of your trusted peers and colleagues – an email letting me know about something cool you discovered. Then I...

35% of email recipients open emails based purely on your subject line. On average, 8 out of 10 people will read an email’s subject line and headline copy. Only 2...

Econsultancy recently reported that 73% of shopping carts are ‘left to become idle’. As a result, online retailers that don’t target these ‘could be’ customers really are missing out on...

International law firm Outlaw say that ‘marketing by email has become a key channel of communication for many businesses across the UK’. However, they say that ‘the level of government...

In today’s post we’re going to examine how you can harness your e-commerce platform’s purchase data in a retention strategy. After all, it’s easier to get someone to repeat purchase...

If you market your product or service to professionals, business owners or entrepreneurs, you may think that holidays like Christmas or Easter (or any other bank holidays for that matter)...

Hot on the heels of our new mobile preview tool, I’m happy to say that we now offer a collection of free templates that are optimised for mobiles and tablets....

What is the case for plain text emails? What’s the difference between an HTML email and a plain text email? And why would you want to send a dowdy plain-text...

Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails...

The average business person receives over 100 emails a day, I’m pretty sure that some days I receive a lot more. If you’re marketing message is one of them, you’re...

Striking while the iron is hot is a key part of building a great customer relationship through email. When someone signs up for your emails they are indicating an interest...

Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The customers and consumers have voted with their usage. They’re not...