Email marketing

Since launching our feature forum as a place where we can better understand the demand for improvements to our products, we’ve had some really interesting conversations with clients that have...

At dotMailer, we like to help our customers find new ways to improve their email marketing. And often, when doing this, I think back to one of the jobs I...

Mobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C. As an email marketer, it’s...

Mobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C. As an email marketer, it’s...

When done correctly, email marketing is still one of the most efficient ways to promote your business online. In fact, a recent survey showed that every pound spent on email marketing last year generated more than thirty pounds in return. That’s more than with any other marketing channel, including the best ones.

E-mail marketing is one of the THE most powerful, immediate and cost-effective and measurable marketing channels available to marketers.

With all the publicity that surrounds it, you’ll no doubt be aware that today is Valentine’s Day, the day when we flock to the shops to invest in cards and...

When Tim Berners Lee created the first HTML code, he had no idea how important the Internet would become. Originally created by scientists at the Cern Hadron collider to share...

We’ve all seen it, haven’t we? An email that pops into the inbox with a typo in the subject line or, even worse, without a subject line at all! It’s...

We speak to lots of clients who have reached a bit of a rut when it comes to their email marketing. They send the same type of message out to...

Social media is the latest buzzword in the marketing industry. But social media does not work well in isolation. By integrating your social media activity with your email marketing, you...

The use of video in email campaigns is an area email marketers should be wary of. The statistics speak for themselves. The 30 leading video and TV streaming websites attracted...