Email marketing

If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December...

Not in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick....

Email is a 2-way communication device You send me – one of your trusted peers and colleagues – an email letting me know about something cool you discovered. Then I...

35% of email recipients open emails based purely on your subject line. On average, 8 out of 10 people will read an email’s subject line and headline copy. Only 2...

Econsultancy recently reported that 73% of shopping carts are ‘left to become idle’. As a result, online retailers that don’t target these ‘could be’ customers really are missing out on...

International law firm Outlaw say that ‘marketing by email has become a key channel of communication for many businesses across the UK’. However, they say that ‘the level of government...

In today’s post we’re going to examine how you can harness your e-commerce platform’s purchase data in a retention strategy. After all, it’s easier to get someone to repeat purchase...

If you market your product or service to professionals, business owners or entrepreneurs, you may think that holidays like Christmas or Easter (or any other bank holidays for that matter)...

Hot on the heels of our new mobile preview tool, I’m happy to say that we now offer a collection of free templates that are optimised for mobiles and tablets....

What is the case for plain text emails? What’s the difference between an HTML email and a plain text email? And why would you want to send a dowdy plain-text...

Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails...

The average business person receives over 100 emails a day, I’m pretty sure that some days I receive a lot more. If you’re marketing message is one of them, you’re...

Striking while the iron is hot is a key part of building a great customer relationship through email. When someone signs up for your emails they are indicating an interest...

Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The customers and consumers have voted with their usage. They’re not...

Since launching our feature forum as a place where we can better understand the demand for improvements to our products, we’ve had some really interesting conversations with clients that have...

At dotMailer, we like to help our customers find new ways to improve their email marketing. And often, when doing this, I think back to one of the jobs I...

Mobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C. As an email marketer, it’s...

Mobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C. As an email marketer, it’s...

When done correctly, email marketing is still one of the most efficient ways to promote your business online. In fact, a recent survey showed that every pound spent on email marketing last year generated more than thirty pounds in return. That’s more than with any other marketing channel, including the best ones.

E-mail marketing is one of the THE most powerful, immediate and cost-effective and measurable marketing channels available to marketers.

With all the publicity that surrounds it, you’ll no doubt be aware that today is Valentine’s Day, the day when we flock to the shops to invest in cards and...