Personalization

Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.

Get ready to improve your customers' experiences with our latest release.

Why marketers need to shift from acquisition to customer retention Customer engagement, Industry trends, Personalization, Segmentation Opportunities abound in the world of digital marketing. Recent changes in customer behavior have...

The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

Modern-day marketers are having to navigate a data-driven world with a close eye and tight grip on their customers’ data. Since the implementation of GDPR on 25 May 2018, companies, are working harder to get information from customers. Control is firmly in the hands of the shopper. As a result, preference centers are now the secret tool for unbeatable customer engagement.

Modern customers are busy and have short attention spans. This makes maintaining engagement harder than ever. In this blog, we will look at the easy and effective way you can identify lapsed customers and tactics you can use to re-engage them to drive revenue and results.

Customer journeys are continuing to grow in complexity. With more choice, more channels, and more devices on which to browse delivering consistent, personalized journeys can seem impossible. But that isn’t the case. We’ll show you have you can personalize even the most complicated customer journeys.

For email marketers, a certain amount of email marketing list depreciation is expected. After all, you can’t please everyone 100% of the time. But you can use a couple of quick-win tactics to reduce your overall number of unsubscribes.

When done right, email marketing can produce an ROI of $42 for every $1 invested. When you use smart email marketing tactics, you can increase your ROI even more.

Email subscribers’ inboxes are packed with marketing emails competing for their attention. Every day they receive promotions, offers, and deals designed to drive them to convert and part with their hard-earned cash. And you want to do the same, so how do you make your email marketing stand out?

Blog Marketing Marketing challenges 6 ways to change your email content Jenna Paton Nov. 18, 2020 5 min. read Marketing skills, Personalization Generating content for your email marketing is an...

Targeted email marketing is fundamental to every brand. With marketing departments around the world tasked with increasing ROI and boosting profits, “batch and blast” techniques aren’t enough to reach these goals.

Email segmentation significantly improves the results of your email marketing campaigns. So, why are so many brands failing to adopt this best practice tactic?

Today’s consumers expect a personalized 1-2-1 experience and in a crowded digital landscape where your competitors are a mere mouse click away, first name personalization in your marketing emails just isn’t going to cut it.

Coming up with new ideas for your email marketing can be a struggle. Subscribers know what to expect from brands’ marketing efforts. We must adapt our tactics to keep it fresh. Email personalization is the tactic that continues to surprise and delight audiences while driving the results marketers need.

Personalization is the gold standard of messaging

Do marketers really need to pick a side?

Product recommendations are the best follow-up to a surge in sales.

When you take a behavior-based approach to marketing, shoppers benefit from a more personal experience.