Discover the latest updates coming to the Dotdigital platform.
Develop a digital advantage with data-driven insights Customer data, Email marketing, Reporting Since marketing functions have drastically changed from March 2020, marketers across the globe have been faced with the...
Data. We all have it (some would argue too much of it), yet most of us struggle to make use of it on a day-to-day basis. And so it’s not surprising then that Gartner’s 2020 Marketing Data and Analytics Survey found that “Marketing Analytics only influence 54% of marketing decisions made”.
Open rate has been a core email metric for as long as the channel has been around. It certainly has its benefits, and of course, its disadvantages. But, like it or loathe it, the metric and how marketers report on their campaigns is about to change forever as Apple ushers in their latest update, iOS 15. Which begs the question, why do we put so much faith in it, and who really cares about open rates anyway?!
Customer data is vital for marketers looking to establish meaningful connections with their audiences. In this article, we’ll break down what types of data there are, how to collect it, and how you can use it to drive results in your marketing.
There’s no shortage of data in the life of the marketer, or tools that set out to help you tell better stories with it. So for this Q&A, I spoke to Blake Jackson, dotdigital’s very own Head of Online Marketing, about his favorite reporting tools, how he uses Data Studio to blend a variety of data (with a little help from our Google Sheets integration), and how storytelling through data makes a difference.
Think about the reporting that you use. How quickly can you identify your KPIs? Is it quicker than your competitors?