How to boost your email performance with Dotdigital’s design review service

As a marketer, you know how much time and effort it takes to create effective email campaigns. From designing eye-catching templates to crafting engaging content, there are many details to manage. However, with so many responsibilities, it can be tough to make sure your emails are fully optimized for success.

That’s where Dotdigital’s email campaign design review service can help. Our team of skilled email designers will carefully evaluate the design of your recent campaigns, offering valuable insights, practical feedback, and personalized recommendations to boost your email marketing performance.

Why choose Dotdigital’s review service?

Dotdigital’s design review service offers a range of benefits to help you optimize your email campaigns. Here are just a few of the ways our service can help you succeed:

Optimize for busy seasons

During peak emailing periods, every message matters. Our review service fine-tunes your campaigns to effectively engage and convert, maximizing your return on investment.

Stay ahead of the curve

Our review service covers all aspects of email design, from image usage and “above the fold” content to mobile rendering and layout. This ensures your emails comply with the latest best practices, keeping you ahead of the competition.

Boost performance metrics

Discover where your contacts are clicking and receive actionable tips to improve the effectiveness of your CTAs and links, ultimately driving more revenue from each campaign. 

Improve email client compatibility

We understand the challenges of ensuring your emails look great across different email providers and devices. Our team will provide insights on the necessary adjustments for optimal rendering in Outlook, Gmail, mobile devices, and more. This guarantees that all recipients see your emails exactly as you intended, regardless of their email client or device.

Benefit from expert insights and continuous improvement

Our team will provide a detailed written report containing insights, tips, and suggestions specifically for email design improvement. Additionally, you’ll have the opportunity for a one-hour consultation to explore the findings in detail. This ongoing support will assist you in:

• Enhancing your email design and achieving stronger results
• Applying best practices for email design and content
• Improving your email campaigns for greater effectiveness
• Keeping up with the latest trends and technologies in email design

What we look for in a campaign review

At Dotdigital, we focus on a comprehensive approach to email design. We look at every aspect of your email design, starting with the overall layout and structure.

• Readability: Is the email easy to read and understand, even at a glance?
• Visual appeal: Is the design visually appealing and engaging?
• Mobile optimization: Is the email responsive and optimized for viewing on mobile devices?
• Call to action: Are the CTAs clear and compelling?
• Relevance and personalization: Is the email relevant to the recipient and personalized to their interests?

Our recommendations

Based on our analysis, we offer specific recommendations for improvement, including:

• Layout and structure: Modifying the layout or structure of the email to enhance readability and flow.
• Visual elements: Using different images or adjusting their size and placement to boost the visual appeal of the email.
• Copywriting: If your content has numerous typos, we will point them out. If your content is lengthy, we recommend shortening it.
• Call-to-actions (CTAs): Enhancing the CTAs to make them more prominent and effective.
• Personalization: Incorporating personalization to make the email more relevant to the recipient.

Our expertise

Our team of email designers brings years of experience collaborating with clients from various industries. We truly understand what it takes to craft effective email campaigns that deliver results.

Book a campaign review today

Don’t let subpar email design hinder your marketing efforts. Using Dotdigital’s design review service gives you access to expert insights and actionable recommendations to optimize your campaigns.