Hitting the Mark: In a snapshot

Data is the modern-day lifeblood of successful marketing strategies. Yes, you need data to execute your strategy, but you also need it to inform your strategy in the first place. By harnessing the power of data-driven insights, you can make smarter, strategic decisions, optimize your campaigns, and ultimately drive growth.

Our latest Hitting the Mark report delves deep into the current state of marketing, revealing key trends and challenges that marketers face. By understanding these trends and insights, you can refine your marketing strategy, enhance customer experiences, and stay ahead of the competition. Before you dive into the report, check out our handy infographics below, highlighting our top findings, industry insights, and regional breakdown.

Hitting the Mark: Key findings

To truly understand the state of modern marketing, we evaluated 100 brands across key categories including:

• Website: From search functionality to sustainability policies, we assessed the entire user journey.
• Data collection: We examined the range of data collected and how it’s being used to personalize experiences.
• Personalization: We assessed the level of personalization, from first-name salutations to dynamic product recommendations.
• Email best practices: We evaluated email marketing campaigns based on factors like subject lines, content, and design

These were our stand-out results:

Hitting the Mark: Industry breakdown

To gain a deeper understanding of industry-specific marketing trends, we analyzed 100 brands across five key sectors:

• Food, drink, and grocery: From D2C brands to global food chains, we examined the marketing strategies of a diverse range of brands.
• Health and Lifestyle: We delved into the marketing tactics of health and wellness brands, from gyms to athleisure apparel.
• Travel: From airlines to travel agencies, we analyzed the marketing strategies of the travel industry.
• Events and Hospitality: We explored the marketing techniques used by hotels, restaurants, and ticketing providers.
• B2B: We investigated the marketing strategies of B2B companies, from software providers to wholesale suppliers.

Examining these industries allowed us to identify best practices, emerging trends, and potential pitfalls in modern marketing.

Hitting the Mark: Regional breakdown

For a global perspective on marketing trends, we analyzed 100 brands across three key regions:

• APAC: We examined the marketing strategies of brands in Australia, New Zealand, and Singapore to understand just some of the nuances of the APAC market.
• EMEA: We delved into the marketing tactics of brands based in the UK, ranging from local businesses to international corporations.
• Americas: We analyzed the marketing strategies of brands primarily in North America, from domestic companies to global giants.

Our key regional findings included:

Hitting the Mark provides valuable insights into the current state of marketing. By understanding the key findings, industry trends, and regional nuances, we hope you can make informed decisions, optimize your strategies, and drive business growth.

As the marketing landscape continues to evolve, it’s crucial to stay ahead of the curve. By embracing data-driven insights and personalized experiences, you can build stronger relationships with your customers and achieve lasting success.