Hitting the Mark is back: how do you compare to your peers?
Customer data tools
Turn customer data into meaningful experiences that drive loyalty
Customer data is key to marketing success, and Dotdigital makes utilizing it easier than ever. Get to know your customers, discover what makes them tick, and capitalize on every opportunity.
Customer data analysis for ecommerce
Turn customer data into guaranteed revenue
Dotdigital provides a suite of ecommerce reports, to arm you with all the insights you need to drive revenue. Go into as much or as little detail as you like with drill-down reports and overview dashboards. Use these insights to power your marketing campaigns, creating personalized, highly-relevant campaigns that convert.
Know your customers
Cut the guesswork with insights you can trust
The Opportunities dashboard tracks customer actions and behavior to identify cohorts that need nurturing or are ready to convert. The Persona movement report gives you a longer term view of whether your customers are becoming more or less loyal, and allows you to create live segments of customers who have moved from one persona group to the next.
Single customer view
Unify data for confident decision-making
Easily access real-time, actionable customer data with Single customer view (SCV). Quickly gather the insights you need to create highly relevant and hyper-personalized campaigns. You can also create lookalike segments based on your ideal customer persona in a single click. Data doesn’t need to be complicated to be powerful.
Cross-channel reporting
Uncover wins with cross-channel reporting
Whether it's email, SMS, or push, you can use our reporting to learn about your cross-channel campaigns. Program analytics tracks program performance, so you can identify areas to optimize and elevate campaigns. Filter by specific date range and compare all campaigns in a program in seconds, saving you time to create more winning campaigns.
Marketing preferences
Collect zero-party data to deliver relevancy
Find out what your customers want to receive by asking them, it’s that simple. Discover the topics, channels, and contact frequency that your customers are most likely to engage with. Serve up campaigns your customers will love, resulting in better engagement, higher conversions, fewer unsubscribes, and increased customer loyalty.
Intuitive data management
Sync customer data into one efficient data hub
Dotdigital’s intuitive data platform lets you take control of your customer data, wherever it is. Whether you want to dig deep or see a top-level view, we ensure your data is always easily accessible with seamless integrations with Adobe Commerce, Shopify, BigCommerce, Microsoft Dynamics, Salesforce, and more.
Frequently asked questions
What types of customer data can I collect?
You can collect two primary types of customer data: zero-party and first-party data.
Zero-party data is the information that customers willingly and intentionally share with your brand. This includes their preferences, purchase intentions, and personal contexts, which are typically gathered through surveys, preference centers, or interactive quizzes.
First-party data, on the other hand, is the information you gather directly from customers. This can encompass their behaviors and actions on your website, data stored in your CRM, or insights from social media. Similar to zero-party data, this information is sourced directly from the user and can be found from their interactions.
What’s the difference between zero and first-party data?
The main difference is in how the data is collected: zero-party data is information that customers willingly provide, whereas first-party data is gathered from their interactions with your brand. Both types are essential for creating personalized marketing strategies and improving customer experiences.
What is a single customer view (SCV)?
A single customer view (SCV) brings together all the up-to-date, actionable and real-time data you have on a customer and lets you instantly access it in one single location. This enhances your understanding of your customers and enable you to customize your marketing strategy effectively.
How does Dotdigital help in collecting customer data?
Dotdigital provides a variety of powerful tools and features designed to help you effectively gather and utilize customer data.
Single customer view (SCV): Access real-time, actionable customer data consolidated from multiple sources.
Seamless Integrations: Dotdigital offers smooth integrations with popular ecommerce platforms, CRM systems, and other marketing tools, ensuring that your data is always easily accessible.
Data collection: With customizable forms, surveys, and preference centers, Dotdigital allows you to gather detailed information directly from customers regarding their preferences, interests, and communication choices.
What is a customer data platform (CDP)?
A customer data platform (CDP) serves as a cohesive, customer-centric solution that lays the groundwork for creating data-driven marketing strategies. It gathers customer information from various touchpoints and consolidates it into a single, comprehensive view of the customer.
This integrated perspective is utilized to enhance personalized experiences and deliver targeted communications across different channels. Explore Dotdigital’s partnership directory to discover our CDP and Data Analytics partners.
