Create simple or sophisticated segments, getting the right message to the right person, every time.
Why slice and dice?
- Simple. Create intelligent segments easily using our segment builder.
- Relevant. Boost conversions by sending the right content to the right person.
- Data-driven. Segment by behavior, order history, RFM score, CRM data, and more.
- Cross-channel. Use segments to target customers beyond email.
- Recover revenue. Re-engage first-time visitors or inactive customers with cart recovery prompts.
Targeting contacts is easy with our segment builder
Inclusion and exclusion rules
Define clearly which rules you want to be included and excluded in your segmented groups. Group conditions together using ‘AND’ and ‘OR’ rules to create increasingly intelligent segments. The targeting options are endless.
Get as granular as you want when creating your segment. With up to 30 conditions available per segment, our smart segmentation builder helps you highly refine your audiences.
Get started with must-have segments; our templates mean you can reach the right customers in a single click. Quickly identify who your top spenders and lapsed subscribers are. Maybe you want to pool all of your SMS contacts for a broadcast promotion? No problem, we've got everything covered.
No matter how simple or comprehensive your rules, our real-time refresh gives you a live count of how many contacts are currently sat within the segment pool.
Leverage profile data
Use lead score and RFM data to create highly personalized, persona-driven campaigns that convert contacts fast.
Use data to drive relevant content and maximize ROI
Segment your contacts with existing information populated in data fields; this could include basic gender or postcode, as well as more advanced tactics, such as contact score, or RFM persona.
Create segments based on customer preferences. Save these pools of engaged contacts into unique address books, or take advantage of two-way syncing with your CRM for effortless data management.
Segmenting by sends, opens and clicks is as easy as 1-2-3. Filtering on this basis pools the right people together and helps inform future email campaigns (i.e. who to follow up with or re-engage).
Our web tracking rules make it simple for you to leverage online behaviors, such as high-intent page views, for grouping contacts together.
Order insight enables you to filter contacts based on their order history (i.e. purchase frequency, order value). Segmenting on this basis means you can easily target your die-hard customers and encourage them to spend more.
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Leverage RFM and engagement scores for relevant campaigns that convert
Reward your biggest spenders with opportunities to buy your biggest ticket items before anyone else. Remember to prompt them for reviews for even greater ROI.
Keep your loyal customers in the know about your full product or service offering and explore opportunities for upselling with product recommendations.
Convert your latest shoppers with a repeat purchase to make them even more loyal. Let them know about your preference management to show you care.
Leverage the Engagement Clouds AI profiling to offer relevant product recommendations that might just convert these high potential targets.
In need of nurture
Win back customers from the competition with generous incentives, brand storytelling or impressive reviews and stats.
Think all is lost? Re-engage your inactive customer base with ‘once in a lifetime’ offers, or reach out to ask what went wrong. Support your campaign with cross-channel ads.
With data at the core, segmentation brings your marketing programs to life
Use customers' individual contact data to drive more clicks. Start simple with gender-based or geolocational segments, and then work your way up to smarter segments. Include these in your automated lifecycle programs for healthier engagements.
Create segments based on customer actions to kick-start your automation programs. If a subscriber has requested a product demo, but hasn't progressed to a sales opportunity, use this action to enroll then onto a lapsed lead program.
Check out our hottest content drops for segmentation
Engagement Cloud benefits at a glance
- Design stylish emails effortlessly with our drag-and-drop tool
- Leverage our automation tool to create multichannel lifecycle programs
- Unlock customer engagement with SMS messaging
- Synchronize data seamlessly from your CRM or ecommerce store
- Use insight to craft relevant content and create powerful segments
- Maximize sales and ROI with data-driven messages
- Trigger push messages and re-targeting ads for extended brand reach
- Harness AI to send personalized product recommendations
Discover the data-driven features that will empower your teams to engage customers at scale.