Create simple or sophisticated segments, getting the right message to the right person, every time.
Why slice and dice?
- Simple. Create intelligent segments easily using our segment builder.
- Relevant. Boost conversions by sending the right content to the right person.
- Data-driven. Segment by behavior, order history, CRM data, and more.
- Cross-channel. Use segments to target customers beyond email.
Targeting contacts is easy with our segment builder
Inclusion and exclusion rules
Define clearly which rules you want to be included and excluded in your segmented groups. The targeting options are endless.
Get as granular as you want when creating your segment. With up to 30 conditions available per segment, our smart segmentation builder helps you highly refine your audiences.
Grouping of rules
Group conditions together using ‘AND’ and ‘OR’ rules to create increasingly intelligent segments.
No matter how simple or comprehensive your rules, our real-time refresh gives you a live count of how many contacts are currently sat within the segment pool.
Use data to drive relevant content and maximize ROI
Segment your contacts with existing information populated in data fields; this could include basic gender or postcode, as well as more advanced tactics, such as contact score.
Create segments based on customer preferences. Save these pools of engaged contacts into unique address books, so you can easily target them whenever you need to.
Segmenting by sends, opens and clicks is as easy as 1-2-3. Filtering on this basis pools the right people together and helps inform future email campaigns (i.e. who to follow up with or re-engage).
Our web tracking rules make it simple for you to leverage online behaviors, such as high-intent page views, for grouping contacts together.
Order insight enables you to filter contacts based on their order history (i.e. purchase frequency, order value). Segmenting on this basis means you can easily target your die-hard customers and encourage them to spend more.
Order and insight data has allowed us to give our customers the right message at the right time, which is especially important as a global retailer.
With data at the core, segmentation brings your marketing programs to life
Use customers' individual contact data to drive more clicks. Start simple with gender-based or geolocational segments, and then work your way up to smarter segments. Include these in your automated lifecycle programs for healthier engagements.
Create segments based on customer actions to kick-start your automation programs. If a subscriber has requested a product demo, but hasn't progressed to a sales opportunity, use this action to enroll then onto a lapsed lead program.
Check out our hottest content drops for segmentation
Engagement Cloud benefits at a glance
- Design stylish emails effortlessly with our drag-and-drop tool
- Leverage our automation tool to create multichannel lifecycle programs
- Unlock customer engagement with SMS messaging
- Synchronize data seamlessly from your CRM or ecommerce store
- Use insight to craft relevant content and create powerful segments
- Maximize sales and ROI with data-driven messages
- Trigger push messages and re-targeting ads for extended brand reach
- Harness AI to send personalized product recommendations
Discover the data-driven features that will empower your teams to engage customers at scale.