Jenna Paton

Human-to-human marketing: what is it and why is it important? Too often businesses today think about customers in terms of their segment – are they B2B or B2C? But is...

What’s the benefit of comparing how the results of your emails perform against thousands of Dotdigital users?

Prepping your Black Friday marketing strategy is essential. This is your biggest opportunity to acquire new customers and you need to be ready to turn them from one-hit wonders to repeat purchasers.

Holiday marketing isn’t just for ecommerce brands. B2B organizations can maximize the holidays as an opportunity to engage clients and prospects with fun and relevant email marketing campaigns.

Email marketing during the holidays is a competitive space. It’s time to get creative to stand out from the crowd.

Ecommerce marketing success relies on the experience you create for customers. You need to think about every step of the customer journey if you want to enjoy success, especially during busy sales periods.

It’s never too early to begin thinking about your marketing for the 2021 holiday season. Getting ready now will help significantly as we ramp up for the busiest season of the year.

Email marketing is a service. Customers have chosen to subscribe to your brand. In exchange for their business, they expect to be surprised and delighted with a personalized, inspiring experience.

In the fourth and final installment of our PWA blog series, we're looking to the future. Our partners share their invaluable expertise on how you can use PWAs to future-proof your ecommerce marketing.

For our third installment of our PWA series, we hear about the unquestionable benefits PWAs can bring to businesses looking to improve customer experience and conversion rates.

Did you know that every year, on the third Thursday of January, April, July, and October it’s Get To Know You Customer Day?

In this second installment of our four-part PWA series, we hear from some more all-star partners about the benefits of moving to a PWA and how you can use them for far more than just your ecommerce store.

Progressive Web Apps (PWAs) combine the look, feel, and ease-of-use of an app with the simple building and coding of a website. As mobile shopping continues to grow, it's time ecommerce brands seriously consider transitioning their sites to PWAs.

Modern customers are busy and have short attention spans. This makes maintaining engagement harder than ever. In this blog, we will look at the easy and effective way you can identify lapsed customers and tactics you can use to re-engage them to drive revenue and results.

Father’s Day is right around the corner and it’s time to put the finishing touches on our campaigns. To help you make the most of this celebration, we’ve put together some of our favorite email and subject line examples to inspire you this year.

Drive awareness and increase event attendance with marketing automation, the most powerful tool in an event marketer’s arsenal. Attracting the right person, at the right time is vital to your event’s success. In this blog, we’ll show you how to use marketing automation to improve attendance and visitor satisfaction with your event.

Ecommerce marketing has been growing and adapting at a rate traditional technology just can’t keep up with. Add to that the ever-growing demands of customers, brands are being forced to turn to new solutions that provide experiences that drive sales and conversions.

SMS marketing is about way than just announcements and order confirmation. Adding SMS to your marketing channels can boost conversion rates, improve customer engagement, and encourage loyalty.

Whether it’s a tech issue of plain old human error, mistakes are bound to happen at some point. It’s how you deal with them that ultimately affect your customers’ experiences.

Marketing isn’t all about making a quick sale. To create the kind of connection with customers that keeps them coming back, you need to think beyond selling and appeal to the person you’re marketing to.

Email marketing is a money-making tactic for all brands, but especially for ecommerce merchants.