Tosan Ebisan
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Industry trends
How machine learning reads your mind: The personalization power of Spotify playlists
Ever wonder how Spotify crafts those eerily perfect playlists? It's not magic, it's machine learning. Dive into the tech behind your personalized soundtrack and explore Spotify's latest features that take music curation to a whole new level.
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SMS marketing
5 SMS welcome series messages to hook new subscribers
Inboxes overflowing? Attention spans shrinking? SMS welcome series are your secret weapon. Craft attention-grabbing messages that get seen, leverage sky-high open rates, and turn new subscribers into loyal fans. Learn how with these winning strategies.
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Customer data
The DPDI Bill: What this means for marketers
Discover how the DPDI Bill impacts the UK marketing landscape and learn to adapt your strategies for success in this comprehensive guide.
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Automation
How to use marketing automation in higher education
Tired of generic brochures and mass emails? Attract top students with engaging journeys using marketing automation. Learn how to nurture leads, streamline workflows, and boost enrollment.
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Cross-channel marketing
Why cross-channel marketing matters
Discover the significance of cross-channel marketing in today's digitally driven world. Learn how it can help you connect with customers across their preferred platforms, create personalized experiences, and guide them through their buying journey.
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Email marketing
St. Patrick’s Day email strategies and subject lines
Ready to make your subscribers feel lucky this St. Patrick's Day? Read our blog of email strategy examples and captivating subject lines that will charm your audience.
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Email marketing
Easter marketing: Email, SMS, and subject line ideas
Unleash your brand's potential this Easter with captivating marketing campaigns. Explore innovative ideas inspired by these email examples, SMS campaigns, and more.
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Seasonal
5 Mother’s Day email marketing ideas to win hearts and sales
Discover five Mother's Day email marketing ideas that will make your holiday campaigns unforgettable. Our expert guide features real-life examples to inspire you and boost sales.
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Email marketing
5 steps towards a successful email marketing campaign
Want to make your emails stand out? Discover the steps you need to take to make your email marketing campaigns successful.
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Industry trends
What is responsible marketing?
Find out how responsible marketing practices can build customer trust and elevate your brand with inspiring examples and essential tips.
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Automation
How to use marketing automation in the non-profit industry
Discover the power of marketing automation for the non-profit industry. Learn proven strategies to improve donor engagement, rekindle connections, and build lasting relationships with supporters.
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Dotdigital life
Remembering the Harlem Renaissance
This Black History Month, immerse yourself in the Harlem Renaissance, a cultural revolution in 1920s New York City that celebrated African American art, music, and literature.
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Customer engagement
What is customer engagement and why is it important?
We’re all used to hearing about customer engagement. Learn why customer engagement is so popular in marketing and how to measure it.
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Customer data
The power of preference centers
Discover how preference centers can drastically improve your email marketing strategy by respecting customer data privacy, offering personalized experiences for maximum engagement, and conversion.
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Automation
How to use marketing automation in the travel industry
In a world constantly adapting to change, marketing automation has emerged as a powerful tool that's breathing new life into the travel industry. Learn how travel marketers are using this technology to gain a competitive advantage.
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Cross-channel marketing
How to choose the right marketing channel to connect with customers
Every channel where customers interact with your brand counts. That’s why it’s important you understand what channels to use and when to use them.
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Email marketing
6 Valentine’s Day email marketing examples
Show some love this Valentine's Day with our curated list of six captivating email examples. These heartwarming ideas will inspire connection and drive results during this romantic season.
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Automation
What is marketing automation?
Discover the essentials of digital marketing automation and its benefits, plus actionable steps to streamline your marketing efforts and improve ROI.
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Cross-channel marketing
A beginner’s guide to cross-channel marketing
This guide will help you get started on your cross-channel marketing journey.
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Customer data
Apple iOS 17 link tracking protection: a marketer’s guide
Learn all about Apple's iOS 17 update, how its link tracking protection affects digital marketing, and tips to adapt strategies for a privacy-focused future.
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Email marketing
EDM marketing vs email marketing: what’s the difference?
Learn the differences between EDM and email marketing. Find out how to merge their strengths for a comprehensive marketing approach that appeals to your audience, driving action and boosting revenue.