Tosan Ebisan
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Dotdigital life
The journey of the Windrush generation
This Black History Month, we shed light on the injustices that rocked a generation.
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Email marketing
8 promotional email marketing examples to inspire your next campaign
Boost your email marketing game with these eight incredibly effective promotional email examples that cut through the noise, engage, captivate and convert your target audience.
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Email marketing
5 simple tips for a winning Black Friday marketing campaign
The countdown to Black Friday has begun - are you ready?
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Email marketing
8 Boxing Day email marketing essentials
It’s time to talk about Boxing Day. That great public holiday synonymous with family, leftovers, and sales.
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Industry trends
SMS for B2B: How sales reps can close more orders with text messaging
Discover our best practice tips to effectively leverage SMS marketing in B2B to drive successful campaigns and close more deals.
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Seasonal
5 creative holiday marketing campaigns to charm your customers
Boost your festive sales with these five creative holiday marketing campaigns that'll charm, engage, and leave a lasting impression on your customers.
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Artificial Intelligence
Top personalization trends in 2024: from AI to hyper-personalization
Explore the future of personalization for digital marketing in 2024.
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Cross-channel marketing
A complete guide on cross-channel, omnichannel, and multi-channel marketing
Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.
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Dotdigital life
My experience at the Dotdigital Summit 2023
Explore my Dotdigital Summit 2023 experience: AI innovations, cross-channel strategies, personalization tips, and thoughts from top speakers.
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Marketing skills
7 innovative email segmentation techniques
Here’s seven innovative email segmentation techniques designed to captivate and engage your subscribers.
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Automation
Marketing automation vs. personalization: which one should you choose?
Boost your marketing with proven tactics combining personalization and automation.
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Email marketing
5 tips for a successful holiday marketing campaign
Unlock the secrets to a successful holiday marketing campaign with our five actionable tips.
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Sustainability
Dotdigital and Provenance partner for sustainable marketing solutions
Dotdigital and Provenance partner for a greener future in marketing.
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Industry trends
A Dotdigital Summit interview with Spektrix’s data expert, Sarah Frost
Gain valuable customer retention advice and uncover loyalty-building strategies in this engaging interview with Spektrix's data expert, Sarah Frost.
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Industry trends
Insights from Stroke Association’s Lily and Emma at the Dotdigital Summit
It’s just one week until the Dotdigital Summit. Read on to learn creative messaging strategies from Stroke Association's marketing experts, Lily and Emma.
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Email marketing
4 key personalization strategies to connect and convert your audience
Learn key personalization strategies to forge stronger connections with your audience, boost engagement, and drive impactful marketing results.
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Marketing skills
Data privacy in marketing: best practices and key considerations for marketers
Unlock the secrets to ethical marketing and understand privacy our data-driven world.
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Email marketing
10 ways to improve your email design
Boost your email impact with 10 expert tips for eye-catching email designs.
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Artificial Intelligence
SEO copywriting tips for marketers
Learn the best SEO copywriting tips and techniques.
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Personalization
Email segmentation: how to use segmentation to personalize emails
Email subscribers’ inboxes are packed with marketing emails competing for their attention. Every day they receive promotions, offers, and deals designed to drive them to convert and part with their hard-earned cash. And you want to do the same, so how do you make your email marketing stand out?
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Personalization
What is email segmentation?
Email segmentation significantly improves the results of your email marketing campaigns. So, why are so many brands failing to adopt this best practice tactic?