Victoria Dovey

Marketers are faced with new problems every day. At dotdigital, we seek to combat as many of these as possible, and one that we recently improved a solution for is how to offer personalized product recommendations at scale.

Your customers are online like never before, but this actually brings about a unique problem for the marketer. Let’s take a look at what’s really gone on this past year…

245 million reasons to run an abandoned cart campaign

Selling direct to the consumer is a lot less complex than selling to businesses. We’re not going to pretend otherwise. Not when a typical buying group for a complex B2B solution involves six to 10 decision makers.

Don't miss out on buckets of extra revenue

We speak to Chief Product Officer Paul Olohan and Associate Product Manager of Microsoft Integrations, Pamela Zoni to discuss how dotdigital collaborates with Microsoft Dynamics to create innovative solutions for all.

We don’t know where the myth ‘SMS is a channel reserved for B2C brands’ came from. It’s so untrue, we think maybe your competitors made it up to get ahead.

Shops are starting to open again. But it seems social distancing is here to stay. As well as the new and unique demands in physical stores, retailers are adapting to an increase in online behavior not seen since the dot boom.

Think about the reporting that you use. How quickly can you identify your KPIs? Is it quicker than your competitors?

Now’s not the time to take your foot off the gas when it comes to growth. But it helps to have the tools to keep the wheels turning. That’s where your CRM comes in.

Like most marketers, once you’ve seen success in an area, you want to replicate it.

Truthfully, we know you could be reading this anywhere right now.

Product recommendations are the best follow-up to a surge in sales.

This is part two of a three-part series on where to focus your efforts after a surge in sales from new customers. Keep your eyes peeled for part three.

The dust has started to settle on Black Friday, but the Christmas ramp up has only just begun, and the January sales are around the corner.

Breathtaking design is everywhere.

WhatsApp for business origins The year is 2013 and, new kid on the block, WhatsApp has recorded over $20 million in revenue. Few would have put money on the fact...

With over 1 billion more users and counting flocking to the app since 2014, WhatsApp is not a channel your business can afford to miss out on. As the fastest...

Your CRM can be a complex and expensive beast. But when used correctly, it’s also one of the most powerful tools at your disposal. Leveraging powerful APIs for your CRM...

Travel and hospitality messaging strategies are being invested in more than ever in 2019. Here’s why, and why you should take note, no matter the industry.

Don’t let your customers out the funnel at the last minute! Most businesses make this one great mistake and lose customers at the decision stage. Here’s how to avoid it....