B2B marketers, you've landed in the right place
Align your sales and marketing teams for better quality leads and stronger results.
No matter your business, we've got you covered
- Build data-capture forms for preference-based marketing
- Track web behavior to target customers with the right content
- Report on KPIs across your wider business teams
- Retain customers for life with data-driven automation
Engagement Cloud: realize your business potential
Unlock quicker wins, dependable ROI, and lasting customer satisfaction
Bridge sales and marketing
Generate and nurture quality leads
Increase conversion rates
Build lifelong customer relationships
Your essential B2B tools
Master lead generation and customer retention on every channel
Automate your lifecycle marketing
Harness your data to deliver invaluable experiences to prospects and customers.
- Create multi-channel lifecycle campaigns that boost engagement
- Manage journeys with flexibility, control, and ease
- Reach leads and customers with SMS, GoogleAds, and more
- Trigger campaigns based on customer activity
- Use automation for real-time data updates, and leverage two-way CRM syncing with our integrations
Convert with email
Forge strong relationships in the inbox with show-stopping emails.
- Responsive design that delights customers on their devices
- Tailored product recommendations in email campaigns
- Leverage data to keep content relevant and messages contextual
- Save time with drag-and-drop blocs and pre-built templates
- Maximize inbox placement with preview and testing tools
Understand customers better
Enable sales and marketing to work in tandem with intelligent lead management.
- Score contacts to improve sales effectiveness
- Base criteria on lead engagement actions and metrics
- Target your most promising prospects and high-value customers
- Enrol highly engaged customers onto nurture programs
- Concentrate your cross-business efforts and improve ROI
Personalize and delight
Drive one-to-one messages that convert leads on their preferred channel.
Grow profitable customers
Maximize your online orders with intelligent ecommerce tools.
- Filter your business audience using order insight
- Set up cart recovery emails to recoup lost revenues
- Trigger replenishment reminders to boost orders
- Bolster customer loyalty with aftersales programs
- Increase AOV with product recommendations
See how dotdigital empowers B2B businesses
Watch a 3-minute video showcasing our intelligent omnichannel marketing features