B2B marketers, you've landed in the right place

Align your sales and marketing teams for better quality leads and stronger results.

No matter your business, we've got you covered

  • Integrate with Salesforce or Microsoft Dynamics
  • Synchronize web history and email activity into CRM
  • Trigger personalized messages that convert leads fast
  • Set enrolment criteria for lead nurture
  • Build data-capture forms for preference-based marketing
  • Track web behavior to target customers with the right content
  • Report on KPIs across your wider business teams
  • Retain customers for life with data-driven automation

Integrations for all purposes

Salesforce sales cloud
Microsoft Dynamics CRM
Magento
Shopify Plus

Engagement Cloud: realize your business potential

Unlock quicker wins, dependable ROI, and lasting customer satisfaction

Bridge sales and marketing

Generate and nurture quality leads

Increase conversion rates

Build lifelong customer relationships

Your essential B2B tools

Master lead generation and customer retention on every channel

Automate your lifecycle marketing

Automate your lifecycle marketing with Engagement Cloud

Harness your data to deliver invaluable experiences to prospects and customers.

  • Create multi-channel lifecycle campaigns that boost engagement
  • Manage journeys with flexibility, control, and ease
  • Reach leads and customers with SMS, GoogleAds, and more
  • Trigger campaigns based on customer activity
  • Use automation for real-time data updates, and leverage two-way CRM syncing with our integrations

Convert with email

Using email marketing for B2B

Forge strong relationships in the inbox with show-stopping emails.

  • Responsive design that delights customers on their devices
  • Tailored product recommendations in email campaigns
  • Leverage data to keep content relevant and messages contextual
  • Save time with drag-and-drop blocs and pre-built templates
  • Maximize inbox placement with preview and testing tools

Understand customers better

Using customer profiles for b2b marketing

Enable sales and marketing to work in tandem with intelligent lead management.

  • Score contacts to improve sales effectiveness
  • Base criteria on lead engagement actions and metrics
  • Target your most promising prospects and high-value customers
  • Enrol highly engaged customers onto nurture programs
  • Concentrate your cross-business efforts and improve ROI

Personalize and delight

Using personalization in b2b marketing

Drive one-to-one messages that convert leads on their preferred channel.  

  • Tailor your email campaigns with dynamic content
  • Target audiences with our powerful segmentation tool
  • Track web behavior to trigger contextual communications
  • Nudge prospects with a personalized message using liquid script
  • Use advanced personalization to surface relevant content

Grow profitable customers

Using marketing automation for b2b ecommerce

Maximize your online orders with intelligent ecommerce tools. 

  • Filter your business audience using order insight
  • Set up cart recovery emails to recoup lost revenues
  • Trigger replenishment reminders to boost orders
  • Bolster customer loyalty with aftersales programs
  • Increase AOV with product recommendations

See how dotdigital empowers B2B businesses

Watch a 3-minute video showcasing our intelligent omnichannel marketing features

Book a demo
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Get a free 15-minute consultation & demo of Engagement Cloud from a marketing expert.

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