B2B marketers, you've landed in the right place

Align your sales and marketing teams for better quality leads and stronger results.

No matter your business, we've got you covered

  • Integrate with Salesforce or Microsoft Dynamics
  • Profile contacts by combining implicit & explicit data
  • Synchronize web history and email activity into CRM
  • Trigger personalized messages that convert leads fast
  • Set enrolment criteria for lead nurture
  • Retain customers for life with data-driven automation
  • Connect with your ecommerce platform
  • Build data-capture forms for preference-based marketing
  • Track web behavior to target customers with the right content
  • Set up triggered automations that speedily recover revenue
  • Leverage order insight and segment on RFM
  • Report on KPIs across your wider business teams

Integrations for all purposes

Salesforce sales cloud
Microsoft Dynamics CRM
Magento
Shopify Plus

Engagement Cloud: realize your business potential

Unlock quicker wins, dependable ROI, and lasting customer satisfaction

Bridge sales and marketing

Generate and nurture quality leads

Increase conversion rates

Build lifelong customer relationships

Your essential B2B tools

Master lead generation and customer retention on every channel

Automate your lifecycle marketing

Using marketing automation for b2b

Harness your data to deliver invaluable experiences to prospects and customers.

  • Create multi-channel lifecycle campaigns that boost engagement
  • Manage journeys with flexibility, control, and ease
  • Reach leads and customers with SMS, GoogleAds, and more
  • Trigger campaigns based on customer activity
  • Use automation to update customer data in real-time

Convert with email

Using email marketing for B2B

Forge strong relationships in the inbox with show-stopping emails.

  • Responsive design that delights customers on their devices
  • Tailored product recommendations in email campaigns
  • Leverage data to keep content relevant and messages contextual
  • Save time with drag-and-drop blocs and pre-built templates
  • Maximize inbox placement with preview and testing tools

Understand customers better

Using customer profiles for b2b marketing

Enable sales and marketing to work in tandem with intelligent lead management.

  • Score contacts to improve sales effectiveness
  • Base criteria on lead engagement actions and metrics
  • Target your most promising prospects and high-value customers
  • Enrol highly engaged customers onto nurture programs
  • Concentrate your cross-business efforts and improve ROI

Personalize and delight

Using personalization in b2b marketing

Drive one-to-one messages that convert leads on their preferred channel.  

  • Tailor your email campaigns with dynamic content
  • Target audiences with our powerful segmentation tool
  • Track web behavior to trigger contextual communications
  • Nudge prospects with a personalized message using liquid script
  • Use advanced personalization to surface relevant content

Grow profitable customers

Using marketing automation for b2b ecommerce

Maximize your online orders with intelligent ecommerce tools. 

  • Filter your business audience using order insight
  • Set up cart recovery emails to recoup lost revenues
  • Trigger replenishment reminders to boost orders
  • Bolster customer loyalty with aftersales programs
  • Increase AOV with product recommendations

Loved and used by over 2,000 B2B brands

B2B Resources

The fundamentals of copywriting worksheet
WORKSHEET

The fundamentals of copywriting

Know what and how to test in your email campaigns.

Download
Lead nurturing: We can lead the way
BEST PRACTICE GUIDE

Lead nurturing - we can lead the way

Get key tactics to build a successful lead nurture strategy.

Download
10 winning automations for B2B ecommerce
BEST PRACTICE GUIDE

10 winning automations for B2B ecommerce

Boost your B2B ecommerce performance with automation.

Download
dotdigital Summit 2019

The 2019 dotdigital Summit took place at Tobacco Dock, London on Wednesday 20th March. 

Over 1,500 marketers were in attendance to see talks from the likes of Tim Harford OBE, Karina Hollekim, Chloe Thomas, Richard Shotton, and the closing celebrity keynote, Nile Rodgers. 

For those of you who were there, and for those of you who weren't, we've put some of the highlights together in the dotdigital Summit 2019 Roundup. 

Get the Roundup
The dotties

The dotties are dotdigtial's Marketing Awards exclusively for our clients and partners. The dotties 2018 celebrated digital marketing excellence with an exclusive awards evening hosted by comedian Rob Beckett at the Troxy in London.

To get a taste of the night and see the winning creative watch the highlights video.

Watch video

Watch a 3 minute video

See a 3 minute video showcasing Engagement Cloud's intelligent features

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Discover the data-driven features that will empower your teams to engage customers at scale.

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