Automation

A major problem for ecommerce marketers is cart abandonment. An average of 70% of customers abandon carts after adding items. Ecommerce brands lose around $18 billion in sales annually to cart abandonment. But why is it happening, and what can we do to recover that lost revenue?

Spruce up your marketing automation with our top content picks.

Product recommendations are a great thing. They’re proven to increase conversions, sales, and AOV simply by providing shoppers with much-needed suggestions to improve their journey.

Grid Report for Marketing Automation assesses the voice of real software users.

In this article I’ll be looking at what lifecycle marketing is and why it’s an essential marketing tool, particularly for your email marketing. I’ll also outline five different lifecycle strategies that you can implement within your dotdigital Engagement Cloud account.

Why are you making your customers scramble for information on their orders on their post-sale customer journey? Let’s be honest, when you think of your own best customer experiences, they...

As marketers, we’re used to the bottlenecks that impede our strategy from materializing. And yet, the solution to your woes is staring you right in the face: marketing automation.

Customer insight has to sit at the heart of every email

Through influential repeat marketing, establish a strong brand presence that’ll draw your online customers back to you

This post is a one-stop-shop for any retailer's email marketing strategy.

Business data entered in your CRM system can be a powerful trigger for automated email campaigns that send timely messages to convert, upsell, educate and reward your customers.

Many ecommerce sites lose out on potential sales due to customers abandoning their carts before completing their transaction. Fortunately, there’s a low-cost, effective way to recover these customers – the deployment of abandoned cart emails.

Your ecommerce business is a prime candidate for marketing automation, because it’s a tool that’s proven to improve your marketing efforts and your bottom line.

Currency specialist FAIRFX have been using email automation over the last year to increase engagement and drive conversions.

Whatever happened to the days when a generic message, emailed to thousands, would result in previously unheard of response rates? As inboxes became increasingly overcrowded with irrelevant offers, consumers became much choosier and therefore harder to please.

...And using marketing automation in your lead scoring.

A couple of weeks ago, I wrote a blog on how to choose the right marketing automation solution for your business. So let’s assume for the purpose of this follow up blog (and humor me here!) that this is where you are: you’ve trawled through your options; selected and met your shortlisted suppliers; made the decision; selected your perfect partner.

We’re always looking for ways of alleviating the stress (and - let’s be honest here - occasional boredom!) of repetitive tasks, whilst effectively marketing to our customers and prospects across multiple channels. But one of the main concerns about marketing automation is losing that all-important human touch. The truth is, however, that marketing automation can be as humanized as you allow it to be – you just have to put some thought into it.

It’s great to be a marketer. We get to be part of an industry which is fast-paced and ever-evolving with a multitude of channels at our fingertips to push our messages out to our target audience. Never a dull moment, right? 

Our Product Manager, Stoo Gill, explains how using another small feature addition from the dotMailer platform, you could add a helluva punch to your email marketing program. Introducing ‘Last Open Date’...

Econsultancy recently reported that 73% of shopping carts are ‘left to become idle’. As a result, online retailers that don’t target these ‘could be’ customers really are missing out on...