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Customer engagement
Customer engagement refers to the interactions between you and your customer. When a customer interacts with your marketing, they’re engaging with you. Starting from your first interaction and extending well beyond the point of purchase, customer engagement is the driving force behind everything you do.
You need to deliver content and experiences that inspire action and boosts customer loyalty to your brand. These articles will help you do just that.
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Customer engagement5 rules to make your emails ‘shareable’
Read moreMaking your email marketing content shareable is a great way to improve brand awareness and increase the size of your marketing lists.
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Customer engagementUnderstanding the B2B ecommerce journey – and how to bring in more customers
Read moreIn the past, ecommerce used to be thought of primarily as a way for vendors to sell items directly to customers – as a tool for B2C (Business to Consumer) sales.
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Customer engagement6 ways to make your CTA stand out
Read moreTried-and-true tactics to make your audience click
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AutomationB2B marketing to existing clients
Read moreRetaining your hard-earned customers is tough. After you’ve working to win over new customers, no one wants to see them slip away. Read on to discover our top tips for customer retention.
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Customer engagementPost-sale email marketing – how to dramatically increase your ROI
Read morePersuading a website user to visit your site and make a purchase isn’t the end of the your email marketing cycle – it is just the beginning.
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Customer engagementThe great B2C and B2B convergence: refining your B2B marketing strategy
Read moreSelling direct to the consumer is a lot less complex than selling to businesses. We’re not going to pretend otherwise. Not when a typical buying group for a complex B2B solution involves six to 10 decision makers.
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Customer engagement6 ways to drive repeat purchases
Read moreYou spend time and resource driving traffic to your site, only to lose customers after their first purchase. Sound familiar? We've got the cure.
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Customer engagement6 ways to create the best ecommerce customer experience
Read moreIt’s not enough to have great products. You could have an extensive product line with competitive prices, but still fail to meet revenue goals.
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Customer engagementMarketing challenges-Advanced Magento 2 marketing features to boost your business growth
Read moreAccording to Statista, in 2019, ecommerce sales globally accounted for $3.53 trillion, and it is expected to grow year after year reaching $6.54 trillion in 2022. To get a piece...
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Customer engagement5 effective strategies to increase customer engagement for online retailers
Read moreDeliver an engaging customer experience by focusing your optimization efforts
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Customer engagementHow to keep the conversation going post-purchase
Read moreConnect with your new customers into the New Year
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Customer engagementHow to create friction-free sales experiences with live chat (even at peak sales times!)
Read moreThe dust has started to settle on Black Friday, but the Christmas ramp up has only just begun, and the January sales are around the corner.
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Customer engagementCustomer Engagement: Brands need to focus more on data to engage with customers better
Read moreDigital Doughnut's 'The State of Customer Engagement' report is here. Published by London Research, in partnership with dotdigital, the report dives into the insights of nearly 700 marketers for an unmissable overview of the customer engagement landscape.
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Customer engagement3 ways to drive customer engagement
Read moreWin over your customers with these must-do engagement tactics
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Customer engagementHow to plan out your post purchase program
Read moreDon’t be the brand that thinks the idea of post-purchase customer engagement is just the automatic emailing of a receipt
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Customer engagementSegment your audience using loyalty insights
Read moreDedicated to improving your experience, LoyaltyLion and Dotdigital have launched brand-new features to help you empower your customers.
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AutomationHow your post-sale customer journey could be costing you
Read moreWhy are you making your customers scramble for information on their orders on their post-sale customer journey? Let’s be honest, when you think of your own best customer experiences, they...
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Customer engagement4 ways to achieve customer engagement on a mobile device
Read moreConsumers commanded a different experience from brands; and just like that, marketing became a mobile affair.
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Customer engagementGet more from your landing pages
Read moreWith concerns over privacy on the rise, and the industry ever-crowding with competition, it's time your top lead-generation tool got an upgrade.
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Customer engagementFour ways to make web chat work for you
Read moreWe’re an omnichannel provider. It stands to reason that there aren’t many channels out there that we don’t see serious value for businesses in. But when it comes to web...
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Customer engagementWeb design differences between B2C & B2B (and what works for both!)
Read moreUnderstand the key differences and similarities between the sectors
