Email marketing

In traditional ecommerce marketing, the power of email often comes from the all-mighty discount code.

Every online retail brand wants to increase traffic, conversions, and sales. With so much competition, ecommerce brands need a clear and well-defined strategy to capture and convince website visitors to become repeat customers.

Email marketing is the bedrock of a successful holiday season. And while Black Friday isn’t upon us just yet, it’s a different story for marketers. September is a time for...

Discover our top tips for designing email marketing customers want to open this holiday season.

Retaining your hard-earned customers is tough. After you’ve working to win over new customers, no one wants to see them slip away. Read on to discover our top tips for customer retention.

Seasonal email marketing is upon us again. Sure, summer is still in full swing, but for retailers now is the time to start thinking about the holidays. Your email marketing...

Want to get more out of your email marketing sends? Work out where you should be investing more time.

A major problem for ecommerce marketers is cart abandonment. An average of 70% of customers abandon carts after adding items. Ecommerce brands lose around $18 billion in sales annually to cart abandonment. But why is it happening, and what can we do to recover that lost revenue?

What takes priority - reaching new customers, or looking after the loyal customers you already have? The truth is, I don’t think it’s a one or the other type of question and answer, it’s a little bit of both.

Coming up with new ideas for your email marketing can be a struggle. Subscribers know what to expect from brands’ marketing efforts. We must adapt our tactics to keep it fresh. Email personalization is the tactic that continues to surprise and delight audiences while driving the results marketers need.

Don't miss out on buckets of extra revenue

One of the best and fastest ways to grow your email marketing lists is to use your website as a starting point.

dotdigital, a "tech-first option," holds its own with enterprise marketing cloud competitors

Product recommendations are a great thing. They’re proven to increase conversions, sales, and AOV simply by providing shoppers with much-needed suggestions to improve their journey.

At dotdigital, we love to use Microsoft Dynamics 365 for single sends. But by that, we don’t mean designing, writing and sending emails, one at a time. Far from it!

It’s frustrating when your emails don’t get opened and engagement rates are low. But it can come as no surprise when so many of us, time-poor and under-resourced, deviate from the email rulebook.

This is part two of a three-part series on where to focus your efforts after a surge in sales from new customers. Keep your eyes peeled for part three.

One week to go until the biggest retail rush of the year. Are you ready?

Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.

Breathtaking design is everywhere.

Omnichannel is the pioneering way forward in marketing but one thing hasn't changed: our love for email. Email still rules the roost!