Email marketing

The subject lines that’ll convert every single time Email marketing … don’t exist. Sorry about that. BUT, clickbait subject lines do exist. (See what I did there?) Subject lines are...

It seems like only yesterday we were discussing Black Friday tactics and how to engage shoppers in the post-holiday season. But, as is always the case, the end of one holiday paves the way for the next. And the next is Valentine’s Day. We have five top tips to help you get ready for the next round of seasonal marketing emails.

Email isn't going anywhere Email marketing Email can be a misunderstood, and sometimes, underestimated channel by those not in-the-know. Email as a platform has developed immensely over the past decade....

When Apple announced its iOS 15 update, it left email marketers shaken. No more opens, no more location data, no more real email addresses? Cue panic.

Paperchase celebrated its fifty-year anniversary with a fun and engaging scratch-card promotion.

The nerves that accompany the final click of a campaign. Ever had to psych yourself up to finally hit ‘send’? It’s something a lot of marketers face, but honestly, it’s not something we talk about too often.

At dotdigital, every customer is unique, and every customer success story is remarkable to us, as we become an integral part of the beautiful journey. In ecommerce, we often stress how critical it is for brands to reward customer loyalty. It's a domino effect – rewarding customer loyalty drives customer engagement, leading to higher conversion rates and customer retention.

Email marketing during the holidays is a competitive space. It’s time to get creative to stand out from the crowd.

Father’s Day is right around the corner and it’s time to put the finishing touches on our campaigns. To help you make the most of this celebration, we’ve put together some of our favorite email and subject line examples to inspire you this year.

Drive awareness and increase event attendance with marketing automation, the most powerful tool in an event marketer’s arsenal. Attracting the right person, at the right time is vital to your event’s success. In this blog, we’ll show you how to use marketing automation to improve attendance and visitor satisfaction with your event.

Whether it’s a tech issue of plain old human error, mistakes are bound to happen at some point. It’s how you deal with them that ultimately affect your customers’ experiences.

Marketing isn’t all about making a quick sale. To create the kind of connection with customers that keeps them coming back, you need to think beyond selling and appeal to the person you’re marketing to.

A long, long time ago, in a galaxy far, far away, I discovered the world of email marketing. Honestly, it wasn't that long ago, and Fulham isn't that far away. But it works for this blog so bear with me.

If you invest in your email marketing strategy, you'll want to avoid falling foul of these design faux-pas!

Customer reviews are great for your business. They’ll help you get discovered by new customers, sell more stuff, and give you a chance to see what’s working for your business.

It’s no secret that today’s digital marketing environment in any industry or sector is highly competitive. It’s also no secret that because most of us are working from home we’re...

Modern marketers are time-poor at best. While most marketers are juggling five tasks at once, testing your email marketing campaigns can seem pretty low on your list of priorities. We’re here to remind you about the importance of testing and the numerous benefits it can bring to your marketing results.

When done right, email marketing can produce an ROI of $42 for every $1 invested. When you use smart email marketing tactics, you can increase your ROI even more.

Make sure you've got the email template fundamentals covered

Marketing automation is the most powerful tool at a marketer’s fingertips. It streamlines your work and makes teams more efficient, all while drive profits. But how do we get started with automating our email marketing?

Welcome programs are automated emails sent to new subscribers, customers, and contacts. They’re triggered when an individual signs up to your email marketing or new contacts are uploaded to your CRM. As a result, your welcome program is usually the first interaction you have with a new customer, making them a crucial part of the customer journey.