Marketing skills

These are email marketing metrics that you should keep an eye on to help you track your performance and improve with every campaign.

Continue reading to discover how you can utilize customer data to create engaging stories and content for your customers.

Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.

Read on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.

Discover the essential rules and cutting-edge strategies for pro-level marketing to elevate your game today

Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.

Dotdigital’s GPT-3.5 integration powered by WinstonAI is designed to inspire and improve your email marketing. Create more engaging moments with every send.

Hate it or love it, the World Cup is back and this year it’s a winter competition

Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...

In the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.

If you aren’t optimizing your emails for conversion, you could be missing out on valuable clicks, sales and ROI.

How are brands using TikTok in their marketing? Marketing skills, Social media marketing Brands utilizing social media is nothing new. It’s a great way to interact with your audience and...

Understanding the relationship between long-term strategy and success for ecommerce Marketing skills By the end of this blog, you should hopefully be able to: Identify when is ‘right’ to make...

Customer engagement is a way of strengthening your relationship with a customer. Using a variety of channels, you should be connecting with customers in the space where they’re communicating or consuming content.

Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.

A day in the life of an email marketer Marketing skills Email marketing, it’s said no one actively pursues it, we all landed in email marketing at some point in...

Whether it’s a tech issue of plain old human error, mistakes are bound to happen at some point. It’s how you deal with them that ultimately affect your customers’ experiences.

Marketing isn’t all about making a quick sale. To create the kind of connection with customers that keeps them coming back, you need to think beyond selling and appeal to the person you’re marketing to.

If you invest in your email marketing strategy, you'll want to avoid falling foul of these design faux-pas!

At dotdigital we’re passionate about helping you achieve your marketing goals. That’s why we offer regular free learning experiences for marketers designed to help you exceed your potential.

It’s no secret that today’s digital marketing environment in any industry or sector is highly competitive. It’s also no secret that because most of us are working from home we’re...