Marketing skills
Marketers wear many hats, we all know that. Just becuase your an email marketing executive, you’re not only responsible for building emails. You’re designers, content marketers, social media experts. You need to do it all.
To give you a helping hand, Dotdigital’s marketing experts are here to give you advice and helpful hints to get the job done.
-
Marketing skills7 innovative email segmentation techniques
Read moreHere’s seven innovative email segmentation techniques designed to captivate and engage your subscribers.
-
Email marketing5 tips for a successful holiday marketing campaign
Read moreUnlock the secrets to a successful holiday marketing campaign with our five actionable tips.
-
Marketing skillsData privacy in marketing: best practices and key considerations for marketers
Read moreUnlock the secrets to ethical marketing and understand privacy our data-driven world.
-
Artificial IntelligenceSEO copywriting tips for marketers
Read moreLearn the best SEO copywriting tips and techniques.
-
Email marketing3 quick ways to reduce unsubscribes
Read moreLearn to reduce email unsubscribes with three simple strategies.
-
Marketing skillsGDPR: Five years on and what have we learned?
Read moreGDPR implementation has brought about a transformative impact on the digital landscape.
-
Artificial IntelligencePredictive analytics: Using customer data to future-proof your business
Read moreThis powerful tool will supercharge your marketing strategy.
-
Email marketingEmail marketing metrics you need to know
Read moreThese are email marketing metrics that you should keep an eye on to help you track your performance and improve with every campaign.
-
Customer dataHow to use data to tell a compelling brand story
Read moreContinue reading to discover how you can utilize customer data to create engaging stories and content for your customers.
-
Cross-channel marketingHow to build a martech stack for improved marketing performance
Read moreContinue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
-
Industry trendsWhat does responsible marketing mean for B2B?
Read moreRead on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.
-
Customer engagement3 rules for enhancing your martech stack like a pro
Read moreDiscover the essential rules and cutting-edge strategies for pro-level marketing to elevate your game today
-
Cross-channel marketingHow to unify customer data for data-driven marketing
Read moreData-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.
-
Artificial IntelligenceThe power of generative AI at your fingertips
Read moreDotdigital’s GPT-3.5 integration powered by WinstonAI is designed to inspire and improve your email marketing. Create more engaging moments with every send.
-
Marketing skillsHow to use the World Cup to up your marketing game
Read moreHate it or love it, the World Cup is back and this year it’s a winter competition
-
Email marketing5 copywriting tips for the holidays
Read moreHoliday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...
-
Email marketingHow to write the perfect email marketing copy
Read moreIn the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.
-
Email marketing5 best practice tips for email marketing
Read moreIf you aren’t optimizing your emails for conversion, you could be missing out on valuable clicks, sales and ROI.
-
Marketing skillsHow can you use RFM in your marketing?
Read moreRFM is a common model for retailers that profiles shoppers' behavior. Read on to lean how to segment your customers into easy-to-target personas.
-
Marketing skillsUnderstanding the relationship between long-term strategy and success for ecommerce
Read moreUnderstanding the relationship between long-term strategy and success for ecommerce Marketing skills By the end of this blog, you should hopefully be able to: Identify when is ‘right’ to make...
-
Customer engagementHow to improve customer engagement
Read moreCustomer engagement is a way of strengthening your relationship with a customer. Using a variety of channels, you should be connecting with customers in the space where they’re communicating or consuming content.
