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Dotdigital blog
Dotdigital’s 2024 releases wrapped up
Explore Dotdigital's top releases for 2024 including mobile messaging, social media integrations, cross-channel personalization, and the Dotdigital Academy.
2024 was a big year for Dotdigital, as we celebrated our 25th birthday. And it was a busy year of new releases, as always. In this blog, we’ll recap some of the latest enhancements we’ve launched to help marketers create unforgettable customer experiences this year and beyond.
Making mobile messaging as easy as email
Mobile marketing is an essential element of any cross-channel marketing mix. This year we provided marketers more tools to reach their customers more effectively on their favorite devices.
It can be hard to find the perfect message in 160 words. That’s why we rolled out the WinstonAI features you know and love for email out to SMS, too. To save time when creating an SMS campaign, you now have the option to have WinstonAI perform a spelling and grammar check, add emojis, rewrite your copy in a different tone, and shorten or lengthen your copy.
SMS personalization leaped forward with the introduction of Liquid script, a flexible and dynamic markup language that enables creating highly personalized and targeted content in SMS campaigns. Now, you can use Insight data like order and booking details to create highly personalized experiences going far beyond basic contact data.
Our MMS functionality officially launched for customers in the United States and Canada, delivering impressive results. Companies like ScentAir reported an impressive ROI of 28:1 on when using MMS. MMS offers various benefits, such as enhanced engagement with multimedia content, higher conversion rates, improved brand recognition, and a better customer experience.
We also improved existing integrations with the likes of Adobe Commerce, Hyvä themes, and Zapier, to make mobile syncing as seamless as email.
And we’re not stopping there. To help marketers build deeper connections through mobile messaging, watch out early next year for full details of our native WhatsApp capability. This will include self-service campaign management, two-way chat, user-friendly editing, and much more.
Seamless cross-channel personalization
Our Fresh Relevance platform gives you access to all of the tools you could ever need to ensure that the journey of a prospect or customer is highly personalized and engaging across web and email.
It allows you to create a customized experience for your audience before you even know their name, by leveraging their behavior, location, weather, and price preferences.
With the Advanced Personalization pack, Dotdigital customers can access this powerful functionality more easily than ever:
- Countdown timers to help add urgency to your promotions and limited-time offers to encourage immediate action.
- Weather tools to allow even more personalized email content based on real-time weather conditions in the recipient’s area.
- Website easy-editor to quickly and easily customize your website’s appearance, layout, and messaging.
- Image personalization supporting the delivery of tailored images reflecting individual preferences, contributing to an engaging visual experience.
- Advanced popovers which enhance the user experience with personalized pop-over messages and banners.
- Advanced product recommendations, providing users with highly relevant product suggestions to boost conversions and sales.
Dynamic social media integrations
Consumer expectations are higher than ever, so it’s important that you reach them on their preferred channels.
Our focus on integrating with additional platforms and channels continued throughout 2024, with a number of new integrations including LinkedIn and TikTok.
Maximizing the potential audience reach on social media platforms is vital for a successful marketing strategy. Dotdigital’s integrations with LinkedIn Lead Gen Forms and TikTok enable you to create highly personalized campaigns to maximize your ROI.
With LinkedIn Lead Gen Forms, you can easily capture leads by pre-filling LinkedIn profile information, resulting in high conversion rates due to the detailed, company-related data provided. Our integration enables seamless syncing of these leads with Dotdigital, so you can follow up and drive conversions through targeted campaigns.
The TikTok integrations opened up possibilities to engage with over 1 billion users worldwide. With the TikTok leads integration, valuable leads can be automatically synced from TikTok to Dotdigital and segmented based on user interests. Our TikTok audience retargeting feature allows you to create hyper-personalized ads by syncing and targeting your most engaged Dotdigital contacts, optimizing your TikTok ad spend.
We also rolled out new ways to help you engage your customers on whatever channel you prefer. With self-service webhooks, you can programmatically push data from Dotdigital to other platforms to create your own bespoke customer journey, whether that’s to your CRM or to fuel a direct mail campaign.
Sharpen your skills with the Dotdigital Academy
Acknowledging the ever-increasing demands on marketers, we launched the Dotdigital Academy to empower our customers to stay on top of industry trends and improve their overall marketing skills. This learning platform covers a wide range of on-demand topics, from campaign creation and automation to analytics and industry best practices.
The Dotdigital Academy lets you learn at your own pace and offers courses tailored to your specific needs and interests. Whether you’re a beginner looking to enhance your marketing prowess or an experienced professional seeking to refine your skills, the Academy has the resources to help you excel.
As we continually expand the Academy with new courses and certifications, you can stay ahead and unlock your full potential as a marketer.
You asked, we listened
As always, we listen carefully to customer and partner feedback. This year we’ve taken this on board to launch a number of most-requested improvements to help make the day-to-day that little bit easier for marketers.
These time savers include:
- Easily excluding a segment at the point of sending an email
- A quick-find search bar in settings
- Mobile push notifications included in your CXDP allowance – unlocking an extra channel at no extra cost
- Dozens of new verified, quality-assured partner integrations (check out our new and improved partner directory here)
- Easier and deeper reporting on the things that matter, like revenue attribution
Got an idea? Let us know via our roadmap page and it might appear on this blog next year.
Dive deeper
In this article, we’ve just given a snapshot of all the new releases from this year. For a full overview, check out our release summary blogs:
What’s next?
Our product team is busy as ever working on new ways to help marketers achieve more through their cross-channel marketing campaigns in 2025. As always, you can find details of our upcoming launches on our public facing roadmap. We’re excited to work together and be part of your success in 2025 and beyond.
Stay tuned for more updates.
