dotties APAC awards 2021: winners revealed
On December 9, Dotdigital hosted the long-awaited Summer Shindig. The virtual event helped us reconnect and thank our customers and partners who’ve supported us throughout the years, and gave us the opportunity to announce the winners of the inaugural dotties APAC awards.
Partner Power Hour packs a punch
The glittering event kicked off with the Partner Power Hour, exclusive to our partner network, featuring fantastic presentations from Dotdigital Founder & President, Tink Taylor, Head of Partnerships in APAC, Ian Tilson, and Alex Bullock, Global VP of Partnerships. Alex took the opportunity to announce the winner of this year’s APAC Partner of the Year award. Overdose won the coveted award. Congratulations, very well deserved!
The Power Hour also featured last year’s APAC Partner of the Year award recipient – Jumpstart Commerce. They were joined by Singapore-based client, Sasha’s Fine Foods, for an insightful fireside chat, moderated by Emily Stannard, Senior Customer Success Manager.
A jam-packed Summer Shindig agenda
The Summer Shindig was officially kicked off by celebrated Australian stand-up comedian, television, and radio presenter, Dave Hughes who had us in splits throughout the awards ceremony with his comedic genius. Dave co-hosted the ceremony with myself, Graham Bell, Regional Sales Manager – ANZ, Ian Tilson, Head of Partnerships, APAC, and Rohan Lock, Regional Director, APAC.
The dot-trivia hosted by yours truly, had the audience test their knowledge and compete to win some exciting prizes! Congratulations to Pierre Picavet from WOOP for winning dot-trivia! Prue Krook from Signet was a worthy runner up!
The jam-packed afternoon featured fantastic presentations from Dotdigital thought-leaders across the globe – Milan Patel, CEO, Steve Shaw, Chief Technology Officer, Rohan Lock, Regional Director APAC, Murdo Wallace, Director of Operations APAC, Beatrice Ellefsen, Head of Customer Success APAC, and Matthew McClelland, Head of Growth SE Asia.
We were looking for:
- Clearly defined marketing problem and goals
- Elements of creativity and imagination in the campaigns
- Innovative solution, with demonstrable results
After much deliberation, I’m happy to reveal the winners of the inaugural dotties APAC awards! Congratulations to all the finalists and winners for your amazing work.
Inspiring Responsible Marketing
Winner: Lyre’s Spirit Co., for running their Dry for July campaign.
We were impressed with Lyre’s Dry for July campaign which showcased the company’s stance on important social causes, and how seamlessly it can be included in one’s marketing strategy.
Best use of data
Winner: Atomic Group, for its data-driven triggered email campaigns.
Atomic Group’s data-driven automated campaigns such as welcome series, win-back, birthdays, and abandon cart, are only some of the amazing examples of campaigns backed by strong utilization of data.
Most advanced automation
Winner: Woop, for its ‘What makes Woop better’ campaign.
The ‘What makes Woop better’ campaign, informed by user behavior and constantly optimized via A/B testing, is a perfect example of advanced automation. The campaign builder made us dizzy, showcasing great complexity in the automation! See screengrab!
We loved that they pulled in data to retarget on Facebook and Google. Their email design was sleek and branded consistently, and we particularly liked the “Have you seen what others are saying on Facebook?” section.
Favorite omnichannel campaign
Winners: Kissed Earth AND Kenwood Appliances, for driving customer engagement across channels.
We were so overwhelmed with the quality of submissions for this category, that we couldn’t decide on one winner, so we have two. The complexity of campaigns submitted by both the brands just wowed at every level. They moved beyond email and used a variety of channels in a single campaign to drive engagement. The results were impressive.
Outstanding email creative
Winner: Lyre’s Spirit Co., for its virtual sampling email creative campaigns.
The virtual sampling email campaign was successful due to the consistency of brand messaging and creativity. Lyre’s created bespoke mixed media content to support each step of the journey from social ads, landing pages, emails, and video. Each element was crafted and considered for the customer, at each step of the journey.
Lyre’s strived to drive maximum engagement with their customers through uncluttered content, clarity in their messaging, and by defining expectations and outcomes. User experience was a consideration, the experience was mobile optimized and thumb-friendly, with clear CTAs, to drive action and follow through.
Leading B2B campaign
Winner: Signet, for its ‘Mystery Discounts’ campaign.
We just loved Signet’s concept of promoting a ‘Mystery Discount,’ asking their audience to ‘reveal’ their special offer. They brought this concept to life through a pokie machine. The audience clicked through to a landing page where they ‘spun’ the pokie machine to reveal the winning offer. The campaign was clear in its objective and showcased a unique way of engaging with B2B audiences, utilizing B2C tactics.
Leading B2C campaign
Winner: Stone & Wood, for its amazing beer club campaign.
Stone & Wood’s beer club campaign showcased excellent creativity. The content was engaging and informative. The brand was able to clearly communicate the benefits of becoming their beer club member which made them a winner!
Stone & Wood reiterated that dotdigital allowed them to be ready for the increase in online shopping, when COVID lockdowns first hit, by helping the team target audiences through personalized content, enticing offers, and exploring some great ways to connect with customers.
Most impressive ecommerce campaign
Winner: Woop, for its Christmas box campaign.
The Christmas box campaign by Woop was brilliantly executed and showcased how one can stay ahead of the competition during the busiest time of the year.
Inspiring not-for-profit campaign
Winner: Wittner, for its “In her shoes” campaign.
The “In her shoes” campaign, gave Wittner the rare opportunity to briefly step into the lives of inspirational women, to discover the strength, courage, and ingenuity that has got them to where they are today. The intent was clear, and the campaign delivery was fantastic. They were able to inspire, motivate, and lift their customers, instead of merely featuring products in their weekly BAU marketing emails.
Winner: Emma Roach, Accolade Wines, for her brilliant work that showcased the use of Dotdigital to its maximum potential.
With no previous experience using Dotdigital, and with some excellent guidance and support from the customer success team, Emma developed her skill set quickly. She adapted to the platform and learned quickly to develop an end-to-end customer journey for Cellar One, which included 14 programs and 3 content blocks in just 4 months! Well done!
Team of the year
Winner: Vet Shop Australia, for its amazing teamwork and collaborative
efforts that contributed to the overall brand success.
This was a great testament to teamwork, and to just rolling up your sleeves to get it done, with the rest of the business following suit!
Best use of Dotdigital in APAC
Winner: Lyre’s Spirit Co., for its amazing ‘Booze-free Month’ campaign and overall excellence in the utilization of the Dotdigital platform, to its fullest potential!
Lyre’s campaigns have impressed us greatly and we were amazed to see how the team is making the best use of Dotdigital. The brand truly showcased the power of the platform. The booze-free month campaign in particular had the perfect balance of SEM, programmatic, paid social (using current customer base data via Dotdigital) organic posts, and influencer partnerships. Well done Lyre’s for winning the top prize!
We’ve all had an amazing time and plenty of laughs (as we guaranteed) and we hope to see you all again next year – in person, we hope!
Aparna has 22+ years’ experience in the marketing, public relations, and communications fields, with roles spanning across Australia, UK, China, and the United States. She specialises in the SaaS, high-tech and online retail industries and has worked closely within the e-commerce industry in the ANZ and APAC regions. Prior to Lexer, Aparna headed up APAC Marketing at Dotdigital, ChannelAdvisor and SLI Systems. Aparna’s extensive PR agency experience includes stints at Weber Shandwick in London, Burson-Marsteller in Shanghai, and Bite Communications in San Francisco. As Lexer’s Vice President of Marketing, she brings her wealth of experience and marketing prowess to the team. Coupled with her infectious energy and creative spirit, she leads a team of stellar marketers working to foster business growth and raise brand awareness through sophisticated marketing campaigns. Calling Melbourne home for more than 10 years, Aparna loves to cook with a good Pinot Noir in hand, enjoys watching cricket, and loves traveling the world with her husband and two sons.
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