The Dotdigital Blog

Email deliverability is about ensuring your emails reach the inbox, not spam, so your campaigns can actually be seen. This blog shares key deliverability benchmarks and practical inbox placement tips from Dotdigital’s Deliverability Consulting Lead, Lisa Dixon.

Discover how to deliver personalized experiences across all channels.

Explore the meaningful changes, big and small, that marketing teams can make to build awareness and engagement, and positively impact brand perception, in an industry increasingly shaped by AI.

Email engagement measures how subscribers interact with your emails, including opens, clicks, and ongoing responsiveness over time. This blogs shares email engagement benchmarks and optimization tips from Dotdigital’s Email Marketing Strategist.

Valentine’s Day is your chance to delight subscribers and spark action. From playful gift guides to clever copy, these email examples show what works and what you can apply to your own campaigns.

We analyzed real email sends to see exactly when brands start promoting major holidays. Learn how early ecommerce marketers launch campaigns across the US, Europe, and Australia using real benchmarks to time yours with confidence.

Explore February’s biggest social opportunities with creative content ideas that celebrate connection, playful moments, and small wins to keep your audience engaged and inspired.

From countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that engage your audience.

Discover four practical ways to use marketing benchmarks to set realistic goals, prioritize your strategy, win stakeholder buy-in, and prove the impact of your work.

Confused about the difference between marketing ROI and revenue attribution? We explain how revenue attribution provides a clearer picture of which marketing channels drive sales and revenue for your business.

Fan expectations have changed. Attention is fragmented, loyalty is harder to earn, and every interaction needs to feel personal. In this guide, we break down the customer engagement strategies sports and entertainment brands are using to create real connections across every channel.

Explore January’s biggest social opportunities with creative content ideas that embrace fresh starts, feel-good moments, and small wins to kick off the year.