What’s new: AI updates, easier mobile marketing, and enterprise data syncing

From powerful new AI segmentation and summary tools to improved mobile experiences and enterprise data management, we’ve been busy bringing you updates to help you make more of an impact at work.

Let’s dive into the awesome new updates in our latest release.

AI updates for greater impact

AI is now the backbone of modern marketing operations, and at Dotdigital, we’re committed to making every marketer’s day easier, faster, and more impactful. WinstonAI, our marketing intelligence engine, is infused into every part of your workflow, streamlining everything from campaign creation to analytics and segmentation.

What’s new with WinstonAI

Intelligent segment templates

Quickly create powerful segments using AI-driven insights like eRFM (engagement, recency, frequency, and monetary value) and predictive analytics such as the next likely order date. Say goodbye to the days of building complicated segments and create highly targeted, relevant campaigns in minutes.

AI-powered image search

Finding the perfect image for your campaign is now effortless. Our AI-powered search lets you surface images from your library by simply typing keywords like “Christmas” or “summer sale.” Save time, avoid duplication, and keep your campaigns visually on point, all without leaving your campaign builder.

Instant campaign translation

Expand your reach with WinstonAI’s new translation agent. Instantly translate campaigns into multiple languages, so your regional teams can focus on fine-tuning messaging, not manual translation.

Survey & forms AI summary

Get instant, actionable insights from open-text survey and form responses. WinstonAI summarizes answers into clear topics and subtopics, so you can identify trends and take action faster, without wading through hundreds of responses.

AI-generated email templates

And we’re not stopping there. Register your interest in testing our upcoming AI-generated email template builder, so you can get campaigns up and running faster and ensure every message is on-brand.

Enhanced mobile marketing experiences

We believe mobile marketing should be just as simple and just as powerful as email. That’s why we continually raise the bar in mobile marketing. After our successful WhatsApp launch in April, more brands are looking beyond the inbox to connect with customers where they spend their time. If you’re looking to boost engagement, now’s the perfect moment to get started.

What’s new for mobile marketers

WhatsApp, upgraded

We’ve made it even easier to create impact with WhatsApp. Enjoy smoother testing, smarter segmentation, and clearer reporting. See your subscribers, sync contacts, test visuals and messages before sending, and segment audiences based on WhatsApp engagement.

New reporting features help you track clicks and spot failed sends so you can optimize and improve deliverability. Automated alerts, reminders, and notifications help you deliver useful information, exactly when customers need it. It really is the perfect marketing channel.

Native contact cards in MMS

Marketers in North America can now add easy-to-manage contact cards to MMS campaigns. Especially impactful when used in welcome and re-engagement flows, it’s a simple way to boost brand recognition and stand out from the crowd.

SMS data syncing

SMS consent in NetSuite is now a two-way sync, so you can send mobile messages with confidence. Plus, Microsoft Dynamics users can also sync and validate mobile numbers, making mobile marketing more reliable than ever.

Enterprise data syncs made seamless

We’re committed to making data-driven marketing easy by connecting Dotdigital with the tools you already use. This means you can build richer customer profiles and take action faster. Our customers love our approach to making data insights accessible, as evidenced by our spot in the top 5 global customer data platforms on G2, as voted by marketers. So, to give you more of what you want, here are our latest data integration updates.

What’s new for data-driven teams

Firehose data into your warehouse

Exporting your marketing engagement data just got a whole lot easier. Firehose is now available to all customers on our CXDP plan, enabling seamless, automated syncing of key metrics like email sends, opens, and clicks, directly into your data warehouse. With a few simple steps, you can set up continuous data syncs that help your business analyse data, spot trends, and make decisions faster.

Twilio Segment data syncing

If you use Twilio Segment, you can now add or remove contacts from marketing lists and enroll them in automation flows directly from the platform. This opens up new ways to trigger campaigns based on live customer behavior, with two-way syncing on the horizon.

Snowflake data integration

Our new Snowflake integration lets you sync contact data, including subscription status, straight into Dotdigital. For two-way syncing, you can use our Firehose alongside the Snowflake integration, so your data can flow both in and out of Dotdigital.

Custom IDs

You can now add your own unique identifiers, like CRM IDs or sales numbers, to any contact. This means you can update or delete records confidently, even if an email address changes, and avoid duplicate contacts and messy customer experiences.

Integrations that keep marketers moving

Helping you unify your tech stack and simplify your workflow is another one of our core goals. Put simply, we want to make your lives easier, so you can focus on what matters: delivering standout campaigns.

What’s new in integrations

Bynder

Seamlessly connect with Bynder to share and reuse digital assets across every channel. No more manual downloading or uploading, just quick access to all your marketing assets. This new integration will help keep your brand consistent, campaigns compliant, and creative teams happy.

Google Ad lead forms

Our new Google integration lets you instantly sync leads from Google Ad lead forms into your marketing lists and nurture flows. You can now capture and convert new leads without missing a beat. Plus, with the option to sync additional data beyond email address, you can segment and personalize your messaging so every follow-up is more relevant.

Vtex

Vtex merchants can now sync contacts, opt-in status, product catalogs, and orders with Dotdigital. Plus, additional support for web tracking and abandoned cart journeys helps you reach shoppers at just the right moment.

Adobe product catalog

You can now sync category price rules (e.g., all Extra Long Bootcut Jeans have 10% off) and tier pricing (e.g., buy 3 for $40) straight from Adobe Commerce, so your offers and pricing are always accurate and dynamic. This allows you to use Liquid Script in your campaigns to ensure all pricing and promos are up-to-date.

Adobe Commerce as a Cloud (ACCS)

Also known as App Builder, Dotdigital’s new integration with Adobe’s latest offering lets you sync new contacts, products, and orders. As Adobe expands this platform, your integration options will only get better.

Smarter ways to collect insights from customers

Whether you’re collecting marketing consent, shaping products, improving service, or just getting closer to your customers, the quality of your data matters. Our latest updates make it easier and safer to collect the insights you need.

What’s new for pages and forms

Age gating with action button logic

For brands in regulated industries, compliance just got simpler. You can now automatically hide action buttons in forms and surveys based on answers like date of birth, so if someone doesn’t meet your set age criteria, they can’t submit the form. This logic isn’t just for age; you can use it for eligibility, location, or any custom criteria.

File uploads

You can now collect file uploads directly through your surveys and forms, making it easier to gather richer, more meaningful submissions. Supported file types include:

• DOC/DOCX
• HEIC
• JPG/JPEG
• PDF
• PNG

With drag-and-drop upload, simple file deletion, and GDPR-compliant handling, it’s ideal for ID checks or running competitions that require content uploads. For example, a sports brand might give fans the chance to submit their kit designs or submit content for community spotlights.

More opportunities for hyper-personalization

Personalization doesn’t need to be complicated. We’re focused on making it easier for every marketer to create relevant, one-to-one experiences.

What’s new in hyper-personalization

Smarter, simpler, and seamless connections

We have a new, unified Dotdigital tag, which will help streamline setup between Dotdigital and Fresh Relevance by removing duplicate tasks. With a single installation, you can track multiple events from the first page visit to purchase completion and access insights in Dotdigital and Fresh Relevance. Signals feed directly into the Dotdigital activity timeline, making it easier than ever to build timely, relevant journeys.

Custom SmartBlocks

Build dynamic content in real time, tailored to each customer. Whether you’re personalizing with dynamic pricing or pulling in loyalty offers by point status, custom SmartBlocks give you the flexibility to deliver what matters, when it matters.

Hi-res product images

You know better than anyone that first impressions count. That’s why you can now select high-resolution images for your product recommendation blocks. Whether it’s viewed on desktop, tablet, or mobile, your products will always appear crisp, polished, and ready to convert.