What’s new: mobile messaging, social media integrations, and enhanced ecommerce reporting 

Given that the average person spends four hours a day on their smartphone, it’s no surprise that marketers have doubled their investment in mobile marketing over the past five years. So, we want to make mobile messaging as easy as sending an email.

In this release, we’re excited to introduce powerful tools designed to enhance your marketing efforts across all channels—from mobile messaging to social media—regardless of your existing tech stack. You’ll also benefit from improved reporting, streamlined campaign creation tools, and new integrations that simplify your workflow.

Mobile messaging

Capturing a mobile number is now considered just as valuable, if not more so, than capturing an email address. Dotdigital’s enhanced mobile messaging capabilities empower you to unify your mobile and email messaging and reach customers on their preferred channels.

What’s new

Improved existing integrations:

• Instant Adobe Commerce data sync: Our improved integration syncs customer data, orders, products, transactional SMS, and subscription statuses in real-time. Send order confirmations, status updates, and welcome messages the moment they happen for a frictionless customer experience.
• Hyvä theme compatibility expanded: Adobe Commerce merchants using Hyvä themes can now enjoy expanded functionality with the integration of SMS capture and validation. This powerful addition complements existing features like web behavior tracking and coupon codes, providing a more comprehensive and personalized customer experience.
• Effortless Zapier integration: Save time and money with our enhanced Zapier integration. Update both email and mobile numbers in a single Zap for a unified and streamlined workflow.
• Microsoft Dynamics: Unlock SMS capabilities by easily syncing mobile numbers from CRM into Dotdigital. Create a unified contact profile with both email and mobile information.

The future of mobile messaging

We’re constantly helping you build deeper connections through mobile messaging:

• Native WhatsApp: Be among the first to experience self-service campaign management, two-way chat, and user-friendly editing, all with easy reporting and segmentation.
• Branded mobile messaging: Send SMS-like messages branded with your logo and verified tick to reassure recipients that it isn’t spam. 

Pre-register your interest in WhatsApp and branded messaging today.

Dynamic social media integrations

If you’re a B2B or B2C marketer, your audience is using social media. With billions of users, ineffective targeting can lead to wasted money. By connecting your Dotdigital account with leading social platforms, you can create highly personalized campaigns that resonate with your audience. This will help you maximize your ROI and transform social media into an effective marketing tool.

What’s new

LinkedIn leads integration

With LinkedIn now having 1 billion users, it has become a critical platform for B2B marketing strategies. Our new integration with LinkedIn Lead Gen Forms allows you to capture leads more efficiently:

• Forms are pre-filled with LinkedIn profile information, making it easy for users to complete.
• Advertisers gain access to detailed, company-related information including job titles, resulting in high conversion rates.

The integration enables you to select a LinkedIn form and map customer data fields, syncing leads directly to your chosen lists and programs in Dotdigital. This process streamlines data flow, whether you are sending leads to Microsoft Dynamics for qualification via our connector or to another CRM or tool using a webhook.

Pre-register for TikTok

We’re excited to announce two new integrations with TikTok.

• Audience retargeting: Sync contacts from a list in Dotdigital to an audience in TikTok, enhancing your retargeting efforts.
• Lead generation: Sync leads from TikTok lead forms directly into Dotdigital, streamlining your lead capture process.

These integrations also offer the flexibility to dynamically manage your TikTok Ad audiences by syncing contacts to and removing them as needed.

To stay at the forefront of this exciting development, pre-register your interest now and be among the first to leverage these powerful new capabilities.

Enhanced ecommerce reporting

ROI is the cornerstone of ecommerce success. That’s why we’ve listened to your feedback and created a suite of enhanced ecommerce reporting tools designed to give you a deeper understanding of your business performance.

What’s new

Cross-account revenue attribution 

Get a holistic view of revenue across all your accounts. Whether you have a parent or child account, our new cross-account analytics make it easy to track and compare performance. Identify top-performing accounts, uncover optimization opportunities, and trace the customer journey through key metrics like revenue, assisted revenue, direct orders, assisted orders, and conversion rates.

Multi-currency support

Operating in multiple regions? Our reporting now supports multiple currencies, giving you a global perspective on your business. Analyze revenue in your preferred currency and gain valuable insights into your international performance.

Back in stock notifications report

Stay informed about customer demand with our new product notifications report. See who has subscribed to notifications for which products and optimize your stock levels accordingly.

Streamline campaign creation

We understand that crafting segments and configuring webhooks can be time-consuming. Our latest updates make campaign creation a breeze, so you can focus on delivering exceptional customer experiences.

What’s new

Campaign send exclusions

Building segments often takes time, and you may find yourself excluding the same criteria in every campaign. It can be a repetitive process for busy marketing teams. That’s why we’ve created campaign send exclusions. Simply create a list or segment you would like to exclude to guarantee your marketing lands with the people who need it. 

This new feature lets you exclude segments, lists, and preferences directly at the time of sending your campaign. You can also exclude groups from your messages. This means that if you have a specific group of contacts that you want to avoid sending messages to, you can easily add them to your exclusion list. This is a simple yet powerful way to target your audience more precisely and reduce the risk of sending unwanted emails.

Program webhook templates

We’ve made it easier to use webhooks in your programs by introducing program webhook templates. Our program webhook templates simplify the process, allowing you to drag and drop pre-configured templates into your programs. With just a few clicks, you can set up webhooks that integrate seamlessly with your other systems.

Improved custom product recommendations

With our enhanced features, creating engaging product recommendations is a breeze. 

Last browsed recommendations:

• Expanded layout options: Enjoy greater design flexibility with a new horizontal product layout, allowing up to two rows of products.
• Personalized call-to-action: Each product can now feature its unique call-to-action.

Also bought/bought together recommendations:

• Efficient block creation: Save time with the ability to duplicate recommendation blocks.

Other integrations and updates

Stamped.io

Sync your review data with Dotdigital contacts. You can use this valuable information to create targeted segments, trigger automated campaigns based on reviews, and personalize content tailored to your customer’s preferences.

Dotdigital tag for commerce platforms

The Dotdigital tag simplifies the process of connecting our platform to your ecommerce store, whether you’re using Shopify, BigCommerce, or Shopline.

Previously, the integration process required the manual installation of multiple scripts, which was time-consuming.

The Dotdigital tag now consolidates all necessary scripts into a single, efficient solution, streamlining the process. This includes:

• Site tracking
• Web behavior tracking
• ROI tracking
• Onsite recommendations
• Fresh Relevance script (for joint customers)

Verified partner integrations

We have expanded our network of verified partner integrations to provide you with even more options. You can now enhance your marketing strategies with tools like:

• Social Clique
• Upzelo 
• Bon Loyalty
• Fast Simon
• GoCertify
• OptinMonster

Fresh Relevance

Fresh Relevance has undergone significant user experience (UX) improvements to streamline workflows, unify the loading experience, and align the platform with the Dotdigital brand.

We hope these new features empower you to create even more personalized and engaging campaigns across all channels, including email, social media, and mobile messaging.

Want to learn more? Request a demo, or speak to your Dotdigital account manager.