Explore our newest release with 20+ powerful updates.
AI marketing
Do your best work, faster with WinstonAI™
Dotdigital’s AI engine amplifies your results, not your workload. Spark creativity, unlock data-driven revenue opportunities and scale personalized experiences.
Generative AI
No more writer’s block with generative AI
Create catchy copy and ask WinstonAI to rewrite in a different tone, rephrase, shorten, and simplify, or add emojis in one click. Going global? Our AI translation agent gives you more time to fine-tune and localize your message.
Built-in editor
Become your own editor
Perfect your copy by eliminating typos and grammar mistakes. Get suggestions for subject lines and split test them so you can be sure your message resonates.
Work smarter and level up your creativity with AI-powered marketing
Cross-channel creation
Create a cross-channel campaign in seconds
Reach your customers on their preferred channel without any extra work. Convert emails to SMS in one click. We’ll take care of character count and delivery.
Predictive analytics
Stay a step ahead with predictive analytics
Predict customer behavior as WinstonAI uncovers conversion opportunities and guides you on who to target and why, with pre-built intelligent segments that are proven to convert.
Irresistible recommendations
Automate customer temptation
Make shoppers feel seen and spend more. AI-driven product recommendations show each customer exactly what they want, when they want it. Get happy customers with bigger baskets with recommendations like ‘lookalike’, ‘also bought’, ‘trending’ and more.
Product data enrichment
Insights minus the manual work
Dotdigital scans your product pages and tags everything so you can easily set up spot-on recommendations for every buyer. Get insights from open-text form responses to help you identify trends and take action faster.
Right on time
Reach everyone at the right moment
Deliver campaigns at the perfect time for each contact, without creating multiple sends. WinstonAI automatically picks the moment each person is most likely to click, no matter their location.
Responsible artificial intelligence
No more number crunching
WinstonAI’s privacy-focused algorithms make sure every recommendation is spot-on and secure, always putting your customers’ data first. Want to double-check something? Drill into the details anytime, down to the individual contact.
Your information will be handled in accordance with our Privacy Policy. Note that we gather data using standard technologies including clear gifs to help us monitor and improve communications. Dotdigital may contact you further where we have a legitimate interest to do so. You can unsubscribe at any time.
Get a personalized demo
Find out more about using AI in your marketing
The Dotdigital platform empowers you to generate true engagement with your customers. Elevate your customer journey effortlessly with our AI marketing tools. Uncover opportunities, save time, and let data drive meaningful customer experiences that go beyond the expected.
Talk to us and discover how Dotdigital will help you:
- Unify and enrich your customer data
- Uncover actionable insights and advanced analytics
- Create AI-powered cross-channel campaigns
Frequently asked questions
What is artificial intelligence (AI)?
Artificial intelligence (AI) refers to a collection of technologies that allow machines to carry out tasks usually needing human intelligence, including learning, reasoning, and solving problems. AI is especially useful for automating repetitive tasks, enabling businesses to improve efficiency and concentrate on more strategic initiatives.
What is WinstonAI by Dotdigital?
WinstonAI™ is Dotdigital's AI-powered marketing intelligence engine that leverages generative AI technology from Microsoft Azure’s GPT-3.5. It’s designed to enhance email marketing campaigns by providing real-time feedback, content suggestions, and optimization strategies directly within the Dotdigital platform. This integration allows you to access powerful AI tools seamlessly without needing additional software.
How does WinstonAI improve your subject lines and email copy?
WinstonAI™ enhances subject lines and email content through several innovative features:
- Real-time feedback: As you create email content, WinstonAI offers personalized recommendations for refining your copy, such as simplifying language or adjusting tone for better engagement.
- Subject line recommendations: By analyzing up to 25 of your previous subject lines, WinstonAI provides tailored suggestions aimed at improving open rates. Users receive three alternative subject lines to choose from.
- Content inspiration: WinstonAI helps you overcome writer's block by providing ongoing tips and suggestions, ensuring you always have fresh ideas for your campaigns.
- Efficiency boost: Integrated directly into the email editor, WinstonAI saves time by streamlining the content creation process, allowing you to focus on strategic aspects of your campaigns.
By utilizing these capabilities, you can create more engaging emails that resonate with their audience and drive higher conversion rates.
What is predictive analytics and how does it work?
Predictive analytics is a powerful tool that uses machine learning models to analyze past behavior and identify patterns that predict future outcomes. It helps you understand customer behavior, predict their future actions, and personalize your campaigns accordingly.
This enables you to predict future trends, such as:
- Next order date: When a customer is likely to make their next purchase.
- Customer lifetime value (CLV): The total revenue a customer is expected to generate throughout their relationship with the brand.
- Number of purchases: How many times a customer is likely to buy from the brand.
- Churn probability: The likelihood that a customer may be at risk of leaving your brand.
