The Dotdigital Blog
Customer-first marketing
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Customer data
The DPDI Bill: What this means for marketers
Discover how the DPDI Bill impacts the UK marketing landscape and learn to adapt your strategies for success in this comprehensive guide.
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Customer data
The power of preference centers
Discover how preference centers can drastically improve your email marketing strategy by respecting customer data privacy, offering personalized experiences for maximum engagement, and conversion.
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Customer data
Dotdigital’s 2023 releases wrapped up: what’s landed this year
Explore Dotdigital's top 5 releases for 2023 including WinstonAI, unified data, SMS/MMS channels, enhanced UI/UX, and powerful integrations.
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Customer data
Apple iOS 17 link tracking protection: a marketer’s guide
Learn all about Apple's iOS 17 update, how its link tracking protection affects digital marketing, and tips to adapt strategies for a privacy-focused future.
Curated content from our newsletters
Tips and tricks
- 5 enchanting Halloween email marketing campaign ideas
- 10 back-to-school email marketing tips to inspire your next campaign
- What is SMS marketing?
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Email marketing best practices
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Email marketing
10 best Black Friday email and SMS examples 2024
Discover ten Black Friday marketing campaigns that captured our attention.
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Email marketing
5 enchanting Halloween email marketing campaign ideas
Unveil five enchanting Halloween email campaign ideas to captivate audiences, boost engagement, and drive sales with clever subject lines, visuals, and more.
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Email marketing
What is email marketing?
Email marketing is the most effective way to connect with your leads and customers. It’s direct and efficient and the best channel you have to convert prospects into customers.
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Email marketing
Capturing new subscribers in store
Discover effective strategies for capturing valuable data from in-store customers to build stronger relationships and enhance their brand experience.
Free email marketing resources
All blog posts from Dotdigital
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Email marketing
10 best Black Friday email and SMS examples 2024
Discover ten Black Friday marketing campaigns that captured our attention.
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Cross-channel marketing
The paid media and CRM eco-system
Want to learn how to transform your customers into loyal advocates? The PHA Group, a Dotdigital partner, shares how to use paid media and CRM to create personalized campaigns that engage, foster loyalty, and drive results.
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Email marketing
5 enchanting Halloween email marketing campaign ideas
Unveil five enchanting Halloween email campaign ideas to captivate audiences, boost engagement, and drive sales with clever subject lines, visuals, and more.
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Seasonal
Black Friday stats: everything you need to know (updated 2024)
Maximize your Black Friday and Cyber Monday campaigns with our statistics on SMS, abandoned carts, online sales, and more.
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Email marketing
What is email marketing?
Email marketing is the most effective way to connect with your leads and customers. It’s direct and efficient and the best channel you have to convert prospects into customers.
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Industry trends
Apple iOS 18: what’s next for marketers?
Apple's iOS 18 introduces significant changes to email and mobile marketing. Explore the updates to on-device categorization, digest view, personalized notifications, and RCS to adapt your strategies and ensure your campaigns remain effective.
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Personalization
What are the types of website personalization?
Imagine a website that understands exactly what your customers want. That's website personalization. Discover the different types of website personalization and strategies in this blog.
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Social media marketing
October 2024 social media calendar
Discover marketing opportunities for October, with information on important dates and innovative content ideas for Black History Month and Halloween.
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Awards
Winners and finalists of the Dotdigital Partner Awards 2024 revealed
Dotdigital Partner Awards 2024 shortlist revealed. Celebrate excellence in tech and service partnerships across B2B, education, retail, and more.
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News
What’s new: mobile messaging, social media integrations, and enhanced ecommerce reporting
Get all the details on the latest Dotdigital release. Discover mobile messaging, powerful social media integrations, streamlined campaign creation, and advanced ecommerce reporting.
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Seasonal
Ecommerce guide to Black Friday marketing: 6 must-use tactics
Discover top ecommerce tactics for Black Friday success. Learn about triggered messaging, product recommendations, and more for peak sales performance
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Customer engagement
5 engagement strategies for the entertainment and sports industries
Ready to enhance your customer engagement? Learn five important engagement strategies to elevate your entertainment and sports brand.