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Customer-first marketing
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Customer data
How to use data to tell a compelling brand story
Continue reading to discover how you can utilize customer data to create engaging stories and content for your customers.
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Customer data
How to leverage customer data and the single customer view
Discover the potential of customer data and unleash its power to elevate your marketing efforts with the single customer view.
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Cross-channel marketing
How to build a martech stack for improved marketing performance
Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
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Customer data
A quick guide to customer data tools
Read our quick guide to unlock tips on how to create customer experiences that convert.
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- Email marketing metrics you need to know
- How to use data to tell a compelling brand story
- How to build a martech stack for improved marketing performance
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Email marketing best practices
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Cross-channel marketing
How to build a martech stack for improved marketing performance
Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
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Customer data
Opt-out campaigns: more harm than good?
Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
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Customer engagement
How brands can embrace International Women’s Day
This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
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Deliverability
Deliverability: let’s talk about Gmail
Gmail is probably the most popular free mailbox provider out there. Our deliverability team cover everything you need to know about deliverability with Gmail.
Free email marketing resources
All blog posts from Dotdigital
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Personalization
4 ways to create personalized customer experiences
Personalized customer experiences are crucial in today's digital landscape.
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Leverage pages and forms to optimize the subscriber journey
Find out how using pages and forms can optimize your website and subscriber journey.
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Email marketing metrics you need to know
These are email marketing metrics that you should keep an eye on to help you track your performance and improve with every campaign.
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What’s new in Dotdigital: Improved UX and AI powered insights
Discover the new features available in our May release.
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Personalization
How to personalize complex journeys for an exceptional customer experience
Read on learn strategies to personalize complicated customer journeys in the travel industry.
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Customer data
How to use data to tell a compelling brand story
Continue reading to discover how you can utilize customer data to create engaging stories and content for your customers.
-
Customer data
How to leverage customer data and the single customer view
Discover the potential of customer data and unleash its power to elevate your marketing efforts with the single customer view.
-
Cross-channel marketing
How to build a martech stack for improved marketing performance
Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
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Industry trends
What does responsible marketing mean for B2B?
Read on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.
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Automation
The ultimate guide to understanding the customer journey
Understanding the customer journey is key to optimizing your customer experience. Learn how to map out the steps and tailor your email marketing to effectively engage and retain customers.