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The Dotdigital Blog
Customer-first marketing
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Customer data
The DPDI Bill: What this means for marketers
Discover how the DPDI Bill impacts the UK marketing landscape and learn to adapt your strategies for success in this comprehensive guide.
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Customer data
The power of preference centers
Discover how preference centers can drastically improve your email marketing strategy by respecting customer data privacy, offering personalized experiences for maximum engagement, and conversion.
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Customer data
Dotdigital’s 2023 releases wrapped up: what’s landed this year
Explore Dotdigital's top 5 releases for 2023 including WinstonAI, unified data, SMS/MMS channels, enhanced UI/UX, and powerful integrations.
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Customer data
Apple iOS 17 link tracking protection: a marketer’s guide
Learn all about Apple's iOS 17 update, how its link tracking protection affects digital marketing, and tips to adapt strategies for a privacy-focused future.
Curated content from our newsletters
Tips and tricks
- What is SMS marketing?
- 5 enchanting Halloween email marketing campaign ideas
- 3 tips to nail your D2C marketing strategy
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Email marketing best practices
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Email marketing
Capturing new subscribers in store
Discover effective strategies for capturing valuable data from in-store customers to build stronger relationships and enhance their brand experience.
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Email marketing
What is an email service provider (ESP)?
Learn about email service providers (ESPs) and how they can improve your email marketing. Understand their features and learn how to choose the right ESP that fits your needs to maximize your email marketing strategy's potential.
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Email marketing
5 inspiring Father’s Day email marketing examples
Unveil the secrets to crafting the perfect Father's Day email marketing campaign. Get inspired by these five noteworthy examples that capture attention, drive conversions, and celebrate dads.
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Email marketing
How to use remailing in your email marketing strategy
Learn how utilizing remailing in your email marketing strategy can boost engagement, maximize ROI, and ensure your compelling emails don't go unnoticed.
Free email marketing resources
All blog posts from Dotdigital
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Seasonal
2024 holiday marketing predictions
Skip the holiday scramble. Discover how you can use AI personalization, mobile and social commerce to create your dream holiday marketing strategy.
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Email marketing
Capturing new subscribers in store
Discover effective strategies for capturing valuable data from in-store customers to build stronger relationships and enhance their brand experience.
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Social media marketing
August 2024 social media calendar
Discover marketing opportunities for August, with information on important dates and innovative content ideas for Black Business Month and World Humanitarian Day.
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Email marketing
What is an email service provider (ESP)?
Learn about email service providers (ESPs) and how they can improve your email marketing. Understand their features and learn how to choose the right ESP that fits your needs to maximize your email marketing strategy's potential.
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Marketing skills
Dotdigital insider: how to create click-worthy email templates
Struggling with email engagement? Sharon Godfrey a Senior Digital Creative at Dotdigital shares valuable tips and best practices for crafting effective email templates that resonate with your audience and boost conversions.
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Industry trends
The future of martech
The martech industry is evolving rapidly. Learn to make smart investments, prioritize customer-centricity, and streamline your tech-stack for improved marketing performance.
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Marketing skills
How brands are redefining Paris 2024 Olympic marketing
The 2024 Paris Olympics is expected to be more than just a summit of athletic achievement. It's evolving into a significant event for marketing as well. Continue reading to discover how brands are engaging with audiences on a global scale.
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Industry trends
4 trends shaping the future of marketing (from Marketing Showcase)
The ever-evolving world of marketing automation presents new challenges and opportunities for marketers. Read on to learn four key areas marketers can utilize when it comes to the latest technology available.
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Automation
10 reasons why marketers choose Dotdigital
Discover 10 reasons why Dotdigital is the marketing platform trusted to deliver exceptional experiences to your customers.
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ROI
What is revenue attribution and how does it compare to ROI?
Confused about the difference between marketing ROI and revenue attribution? This blog explains how revenue attribution provides a clearer picture of which marketing channels drive sales and revenue for your business.
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Marketing skills
What strategies can retailers employ to foster sustainable growth in 2024?
Explore effective strategies for retailers to foster sustainable growth in 2024. From embracing live selling to prioritizing customer loyalty programs, discover key insights to drive revenue and enhance customer engagement.
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Dotdigital life
The history of Pride
From Stonewall to vibrant parades, celebrate Pride with us. Learn the history and how you can make a difference for the LGBTQIA+ community this month.