Why Dotdigital is a great personalization platform for ecommerce brands

Ecommerce is all about creating a personalized experience for your customers. But with so many options on the market, choosing the right ecommerce personalization platform can be a challenge. That’s where Dotdigital comes in.

Dotdigital is a powerful marketing automation platform that empowers ecommerce brands to deliver exceptional customer experiences. Here’s why Dotdigital’s ecommerce personalization features are a perfect fit for your business:

Create seamless cross-channel experiences

Today’s customers expect a consistent experience across all touchpoints, from website visits to emails and Today’s customers expect a consistent experience across all touchpoints, from website visits to emails and mobile apps. Whether they’re browsing your website, opening your marketing emails, or engaging with your mobile apps, the interactions should feel cohesive and personalized. 

With Dotdigital, you can design and create personalized campaigns that resonate across multiple channels—so that your messaging aligns perfectly. You can seamlessly integrate email marketing with an intuitive editor and dynamic content, utilize SMS messaging for direct mobile engagement, create personalized website experiences, and implement social media retargeting through Facebook and Google. 

Here’s how Dotdigital helps you create cross-channel experiences:

• Email: Create personalized email campaigns on Dotdigital and tailor messages based on customer behavior and preferences.
• SMS: Utilize direct mobile engagement for time-sensitive offers or important updates, reaching customers instantly.
• WhatsApp: Leverage this popular messaging platform for more personal, conversational customer interactions.
• Live chat: Provide real-time support and personalized recommendations directly on your website.
• Push notifications: Send targeted alerts to mobile devices, keeping customers informed about relevant offers or updates.
• Social media: Implement retargeting through platforms like TikTok, Facebook, and Google, reinforcing your messaging across different touchpoints.

Imagine a customer receiving an email showcasing a product they recently viewed on your website, followed a short time later by a targeted push notification about a special offer for that same item via your mobile app. This kind of experience not only captures the customer’s attention but also drives them toward a purchase, significantly enhancing conversion rates. 

“Dotdigital allows you to do pretty much anything you need for email marketing. You can create programs, one-off email campaigns, and there is a lot of personalization. I use Dotdigital every day in my work life. Whenever there is something I’m unsure about, I can use the live chat function to speak to someone within minutes. Everything was easy to set up and integrate into our existing marketing.”

– Leon McKenzie, Copywriter – Pass Me Fast 

Website personalization made easy

With Dotdigital, you can create customized website content that’s tailored to your shopper’s preferences. This personalization ensures that your visitors are presented with the most relevant products and offers. 

Here’s how Dotdigital’s Fresh Relevance can elevate your ecommerce strategy:

• On-site popovers: Show targeted messages or offers based on user behavior, like exit-intent popovers or welcome messages for new visitors.
• Dynamic content: Create personalized, real-time content based on user data, preferences, and browsing history.
• Behavioral targeting: Customize the user experience using customer data, real-time actions, and historical behavior on your site.
• Website optimization: Continuously enhance your site’s performance and user experience through A/B testing and data-driven insights.

Let’s say your customer frequently buys skincare products. When they visit your website, Dotdigital can dynamically create compelling web content personalized to their interests. This might include showcasing new skincare arrivals, offering bundle deals on their favorite brands, or providing personalized skincare tips. 

This tailored approach not only enhances the customer experience but also drives upselling and cross-selling opportunities, boosting your average order value and fostering customer loyalty.

“Dotdigital has been an absolute game-changer for our marketing efforts. Their database management system is robust and user-friendly, and the automation creation tools are intuitive and incredibly powerful. I’ve also been impressed by their seamless external data integration, which has made our campaigns more personalized and effective.”

– Lewis Yoole – Ecommerce – Lowes Manhattan

Target smarter, not harder

PePersonalization isn’t just a trend; it’s a necessity. To truly connect with your audience, you need to understand them on a deeper level. Segmentation is the key to achieving this. By dividing your customer base into smaller, more targeted groups, you can deliver highly relevant and impactful marketing messages that resonate.

Dotdigital empowers you to segment your audience with precision. With Dotdigital, you can easily categorize your audience into different segments based on a variety of criteria, such as demographics, purchase history, engagement levels, or interests.

Here’s how Dotdigital’s smart targeting can revolutionize your ecommerce strategy:

• Precision segmentation: Easily categorize your audience based on various criteria, including demographics, purchase history, engagement levels, and interests.
• Dynamic segments: Create segments that automatically update as customer data changes, ensuring your targeting remains accurate and timely.
• Behavioral targeting: Tailor your messaging based on specific customer actions, such as abandoned carts or product views.
• A/B testing: Easily test different segmentation strategies to optimize your targeting approach.

For example, let’s say you’re launching a new line of eco-friendly products. Instead of sending a generic email blast to your entire list, you can target environmentally-conscious customers who have previously purchased similar items. By tailoring your message to their specific interests, you can increase the likelihood of conversions and foster stronger customer relationships.

“The platform helps create personalized, multi-channel campaigns with great segmentation and data insights. The drag-and-drop editor makes designing emails simple, and the reporting tools provide valuable performance insights. Overall, it’s a comprehensive solution for effective marketing.”

– Luis Morton, Marketing Manager – Global Insight Conferences

Personalized product recommendations

Dotdigital’s product recommendations analyze customer data to suggest products that perfectly align with individual preferences and purchase history. This intelligent feature not only boosts sales but also significantly enhances customer satisfaction by presenting items tailored to each shopper’s interests.

Here’s how Dotdigital’s product recommendations can transform your ecommerce strategy:

• Personalized product discovery: For customers who often buy the same item, Dotdigital’s AI can review their browsing and purchase history to recommend complementary products.
• Strategic placement: Dotdigital helps you to position recommendations throughout your site, from product pages to shopping carts, ensuring they are highly visible and relevant.
• Dynamic recommendations: The AI adjusts in real-time, refreshing suggestions based on the customer’s current browsing session.
• Cross-selling and upselling: By recommending related or higher-end products, Dotdigital helps boost average order value and introduces customers to a wider selection of your catalog.
• Social proof integration: Pair AI recommendations with social proof elements like ‘customers also bought’ or ‘trending now’ to enhance trust and create a sense of urgency.

Dotdigital creates a shopping experience that feels tailored and intuitive—much like having a knowledgeable sales associate guiding each customer. This level of personalization drives immediate sales and also creates long-term customer relationships, transforming one-time buyers into loyal, repeat customers.so fosters long-term customer relationships, transforming one-time buyers into loyal, repeat customers.

Unify your martech stack

Dotdigital seamlessly integrates with a wide range of marketing tools and platforms, simplifying your marketing efforts and empowering you to deliver a truly unified customer experience. It makes connecting with your existing technology stack easy.

By linking Dotdigital with your CRM, ecommerce platform, and other marketing tools, you achieve a complete 360-degree view of your customers. Whether you’re using popular platforms like Shopify, Magento, or Salesforce, or other industry-specific tools, Dotdigital’s extensive integration capabilities lets you create a unified martech ecosystem tailored to your specific needs. This integrated strategy allows you to run seamless cross-channel campaigns with ease.

Optimize your performance with data-driven insights

Data is key to successful personalization. With Dotdigital’s comprehensive suite of commerce marketing reporting dashboards, you can monitor campaign performance, pinpoint areas to improve, and fine-tune your personalization strategies to achieve better results.

Dotdigital’s retail, customer, and opportunities dashboards provide your team with actionable insights to boost store revenue. You can keep an eye on key metrics such as open rates, click-through rates, and conversion rates, while also tracking ROI through revenue attribution.

The platform helps you to look at customer behavior and preferences, find marketing opportunities at the contact level, and create new target audience lists directly from your data reports. This data-driven approach allows you to sharpen your personalization strategies, spot trends, and get improved outcomes across all your marketing initiatives.

First-class support

Dotdigital is dedicated to delivering exceptional support that goes beyond basic customer assistance. We offer a comprehensive support package designed to empower your marketing team and drive growth, distinguishing us from other ecommerce personalization services.

At the heart of Dotdigital’s support offerings is our industry-leading 24/7 phone support, with an average response time of just 20 seconds, as well as live chat support that responds within one minute. This ensures you receive prompt assistance whenever you need it. Additionally, Dotdigital provides specialized training, creative support, and access to a network of top-tier service partners to enhance your marketing efforts and maximize your return on investment.

Depending on your package, you may be assigned a dedicated Customer Success Manager (CSM) who will act as a trusted advisor. They will work closely with you to understand your unique business goals and help you fully leverage Dotdigital’s capabilities.

Whether you need assistance with implementation, have questions about features, or require strategic advice, Dotdigital’s knowledgeable support staff is prepared to provide the help you need to efficiently and effectively achieve your marketing objectives.

“Working with Dotdigital’s Professional Services team, Nutri Advanced has created a very successful fully automated four-stage email engagement program.”

– The Nutri Advanced team 

Choose Dotdigital today

Are you ready to take your ecommerce business to the next level with personalization? Dotdigital is here to help. With our robust ecommerce personalization platform, you can craft tailored experiences that enhance customer engagement, increase sales, and build lasting relationships.