February 2026 social media calendar
Editor’s Note:
Hi, I’m Layla, content producer here at Dotdigital and your go to for planning your social media calendar. February is all about connection and creativity. With the year now in full swing, audiences are looking for content that feels thoughtful, engaging and a little playful.
Right now, a lot of trends from 2016 are making a comeback in 2026. Keeping an eye on these nostalgic moments and starting to weave them into your social strategy can help your content stand out and feel fresh.
Below, you’ll find the key themes and highlights to help shape your February content. It’s packed with ideas to inspire your social posts and email campaigns, helping you engage your audience in fun ways without feeling overwhelming.
Important social media calendar dates in February
February 2 – Groundhog day #GroundhogDay
February 2 – World wetlands day #WorldWetlandsDay
February 3 – Golden retriever day #GoldenRetrieverDay
February 4 – World cancer day #WorldCancerDay #WeCanICan
February 5 – Time to talk day #TimeToTalkDay
February 6 – Frozen yoghurt day #FrozenYoghurtDay
February 6 – New York fashion week begins #NYFW
February 7 – Send a card to a friend day #SendACardToAFriendDay
February 7 – Bubble gum day #BubbleGumDay
February 7 – Wear red day #WearRed
February 8 – Boy scouts day #BoyScoutsDay
February 8 – Super bowl #SuperBowl2026
February 9 – Pizza day #PizzaDay
February 11 – International day of women and girls in science #WomenInScienceDay
February 11 – Safer internet day #SaferInternetDay
February 13 – Self-love day #SelfLoveDay
February 13 – Galentine’s day #GalentinesDay
February 14 – Valentine’s day #ValentinesDay
February 15 – Singles awareness day #SinglesAwarenessDay
February 17 – Random acts of kindness day #RandomActsOfKindnessDay
February 18 – Ramadan begins #Ramadan
February 19 – London fashion week begins #LondonFashionWeek
February 20 – Love your pet day #LoveYourPetDay
February 20 – World day of social justice #SocialJusticeDay
February 21 – International mother language day #MotherLanguageDay
February 22 – Thinking day #ThinkingDay
February 23 – Helplines awareness day #HelplinesAwarenessDay
February 24 – London fashion week ends #LondonFashionWeek
February 24 – Tortilla chip day #TortillaChipDay
February 26 – Tell a fairy tale day #TellAFairyTaleDay
February 27 – Toast day #ToastDay
February 27 – International polar bear day #PolarBearDay
February 28 – Rare disease day #RareDiseaseDay
February 28 – Public sleeping day #PublicSleepingDay
Themes for the month
National black history month (USA)
LGBT+ History month (UK)
Ramadan: February 18, 2026 – March 18, 2026
February 6 – Frozen yoghurt day
Get your February social media calendar started with frozen yoghurt day, offering a great excuse for brands to lean into visually led content that adds a pop of colour and creativity to the feeds. Food brands can showcase aesthetic imagery of new or seasonal frozen yoghurt flavors, while retail brands might take a more conceptual approach by launching a “frozen yoghurt–inspired” colour palette across products or visuals.
Internally, this day also works well showcasing culture content through polling the office on favourite froyo flavors to hosting frozen yoghurt at the office bringing everyone together and capture authentic behind-the-scenes content.
February 6 – New York fashion week begins
New York Fashion Week is a key moment for brands to embrace bold, stylistic content that pushes products beyond their usual context and into more creative visual storytelling. Brands can experiment with high impact videos and imagery that place products alongside unexpected, fashion-forward props and textures, transforming everyday items into statement pieces. Brands can tap into the energy of fashion week to create scroll-stopping visuals that feel contemporary and aspirational.
February 8 – The Super bowl
The Super Bowl is one of those rare moments when everyone seems to be watching the same thing at the same time, making it a great opportunity for brands to join a wider cultural conversation.
Clothing brands might lean into jersey inspired graphics or limited edition pieces, while others can join the conversation through game day snacks and watch party essentials. Keeping the content timely, creative, and rooted in how people actually experience the day helps brands feel part of the moment without forcing a connection.
February 14 – Valentine’s day
Valentine’s Day doesn’t have to be all hearts and clichés. It’s an opportunity for brands to tap into emotion, connection, and small moments that feel personal. From celebrating self-love and friendships to highlighting thoughtful gifting or everyday indulgences, brands can take a softer, more relatable approach to the day.
Beyond classic love themed content, consider leaning into humour; think clever memes or funny takes on your products that tie into the day. Whether it’s a relatable “love fails” moment, or a playful spin on your offerings, these posts can make your content feel unique and entertaining.
February 18 – Ramadan begins
Ramadan is a time centred around reflection, community, and togetherness, offering brands an opportunity to show cultural awareness through meaningful content. For food brands, this could include launching limited edition date inspired flavors or sharing recipes designed for Iftar and Suhoor.
Keeping the focus on tradition and shared experiences rather than promotion helps brands engage in a way that feels authentic, respectful, and aligned with the spirit of the month.
February 20 – Love your pet day
Love your pet day is a great opportunity for brands to share light-hearted, feel good content that audiences genuinely enjoy engaging with. Alongside pet photos or community led UGC, brands with pet related products can highlight limited time deals on treats, toys or everyday essentials. Keeping the focus on fun, affordability, and real pet moments helps the content feel celebratory, rather than overly promotional.
February 28 – Public sleeping day
Public Sleeping Day is a light, informal moment that works well for promotional email campaigns, particularly for brands linked to comfort, rest, or everyday essentials. Brands can use themes around switching off, recharging, or getting more rest to introduce limited time offers. A relaxed tone, clear subject lines, and uncomplicated visuals can help emails feel timely and engaging without overcomplicating the message.
February subject line ideas
As the year settles into its rhythm, February is a great moment to focus on content that feels intentional, creative, and engaging. This month offers plenty of opportunities to show up in ways that feel relevant and refreshing. To help you plan with confidence, we’ve pulled together creative ideas inspired by some of February’s key social moments.
February inspired subject line ideas
Here’s some February-themed subject line ideas to inspire your campaigns:
Frozen yoghurt day – Your next froyo obsession is here🍦
New York fashion week – Get the latest trends before everyone else
Super bowl – Score big with our game-day picks
Pizza day – Flavors worth sharing (and devouring)🍕
Wear red day – Red never goes unnoticed – find your shade
Self-love day – A moment for you, just because
Valentines day – Love is in the details – shop now❤️
Ramadan – A little something to brighten your Iftar table🕌
Love your pet day – Make your pet’s day as special as they make yours🐶
These subject line ideas are a starting point. They work best when shaped with your brand’s voice. Add personality, emojis, or a touch of urgency to help them stand out and drive opens.
For an extra layer of inspiration, try tapping into AI-powered tools like Dotdigital’s WinstonAI, perfect for sparking fresh ideas, tweaking tone, or fine-tuning subject line length.
Spark engagement with your February marketing campaigns
February is a great time to keep social feeds feeling fresh while leaning into moments of creativity and seasonal relevance. From cultural events and awareness days to light hearted interactions, the month offers plenty of opportunities to engage audiences without overwhelming them.
