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November 2025 social media calendar

Explore November’s biggest social opportunities with creative content ideas that tap into the season’s gratitude, excitement, and shopping rush, from heartfelt Thanksgiving posts to unmissable Black Friday hype.
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Editor’s Note:

Hi, I’m Layla, content producer here at Dotdigital and your go-to for helping you plan your social media calendar. As the year winds down and campaigns heat up, November is all about building momentum, sparking intrigue, and having a little fun before the holiday rush. With The Traitors dominating social buzz in the UK and holiday season really ramping up in the USA, it’s the perfect time to lean into the playful side on social. 

November sets the stage for fresh content opportunities, helping you boost engagement and add a holiday twist to your strategy.

This guide highlights key themes and observances to help you plan your November social media calendar. It’s packed with ideas to spark inspiration for both your social posts and email marketing campaigns.

Important social media calendar dates in November

Themes for the month

  • Men’s health awareness month #Movember
  • Epilepsy awareness month

Let’s dive into November’s calendar of events and uncover campaign ideas you can put into action.

November 4 – Candy day

Getting your November social media calendar started with candy day, the ultimate excuse for brands to tap into nostalgia, sweetness, and fun. It’s a great moment to spotlight colorful visuals, limited-edition treats, or themed offers that play into people’s love for all things sugary. Food and beverage brands can get creative with candy inspired flavors or recipe ideas, while lifestyle and retail brands can join in with playful, candy-colored campaigns. On social media, bold imagery work best,  it’s all about creating content that feels light hearted, and shareable.

Sugarfine international candy day email marketing campaign. 

Image source: Mail Charts

November 11 – Veterans day

Veterans day is a meaningful opportunity for brands to pause, reflect, and show appreciation for those who have served. On social media, authenticity matters most focus on gratitude first, then share how your brand is giving back. Many businesses recognize the day with special offers or discounts for veterans and active-duty military, which can be a heartfelt way to show support.

Applebee’s veterans day SMS campaign

Image source: Mail Charts

November 12 – National pizza day

It’s time to celebrate everyone’s favorite comfort food, pizza! National pizza day is a fun moment for brands to bring people together over something universally loved. Food and beverage brands can share creative pizza recipes, topping polls, or behind-the-scenes shots from the kitchen. Other industries can join in with playful, pizza-themed content think “what kind of pizza are you?” quizzes or pizza-inspired promotions. It’s the perfect day for vibrant visuals, cheesy puns, and community engagement.

Fireaway national pizza day social media campaign.

Image source: Instagram

November 16 – Fast food day

National fast food day is all about celebrating guilty pleasures! It’s a great chance for brands to spotlight their favorite menu items, limited-time deals, or behind-the-scenes peeks at what makes their food crave-worthy. Other brands can join the conversation with fun, fast-food-inspired content like taste tests, fast food confessions and even brand crossovers. 

McDonald's fast food day email marketing campaign 

Image source: Mail Charts

November 18 – Mickey Mouse’s birthday

It’s time to celebrate the world’s most iconic mouse! Mickey Mouse’s Birthday is a nostalgic moment that brands can use to tap into childhood memories. This day is perfect for playful visuals, bright color palettes, and cheerful messaging that evokes that signature Disney magic. Brands can share themed products and collaborations to “hidden Mickey” social games or throwback posts. Keep it wholesome, this is a day to let your brand’s personality shine with a little sprinkle of magic. sparklesmouse face

Disney land Paris Micky Mouse’s birthday social campaign. 

Image source: Instagram

November 23 – Espresso day

National espresso day is the ultimate caffeine-fueled celebration, perfect for brands to tap into energy and productivity. Coffee shops can highlight their espresso drinks, barista artistry, or limited-time coffee creations. On social, rich browns, warm lighting, and slow-pour videos make for irresistibly scroll-stopping content. The tone should be energizing yet cozy, the perfect blend of hustle and comfort. hot beverage

Ninja kitchen espresso day social campaign. 

Image source: Instagram

November 27 – Thanksgiving day

Thanksgiving is all about gratitude, connection, and togetherness, a perfect opportunity for brands to show authenticity. On social media focus on community, share thank you messages to your customers, spotlight employees or partners you’re grateful for, or post user-generated content that highlights real moments of appreciation. Keep your tone genuine and inclusive,  this day is about slowing down, and celebrating the people who make your brand’s story possible. 

Puravida thanksgiving email marketing campaign.  

Image source: Mail Charts

November 28 – Black Friday

Black Friday kicks off one of the biggest shopping weekends of the year, a golden opportunity for brands to blend excitement with strategy. On social media, focus on clarity, urgency, and value: tease deals early, use countdown alerts, and showcase your best-sellers. But beyond sales, it’s also a chance to emphasize the experience, think exclusive early access for loyal followers, interactive polls to reveal discounts, or behind-the-scenes peeks at order prep. Keep your messaging punchy, visuals dynamic, and tone energetic but not overwhelming. Make it easy to shop, easy to share, and impossible to scroll past.

M&M’s black Friday email marketing campaign.  

Image source: Mail Charts

November subject line ideas

November brings gratitude-filled gatherings and kicks off to the holiday season. As brands gear up for one of the busiest months of the year, it’s the perfect time to blend warmth, creativity, and connection across your social media and email campaigns. To spark inspiration, we’ve rounded up standout ideas shaped by November’s meaningful (and fun!) celebrations. 

Here are some November-themed subject line ideas to inspire your campaigns:

Sandwich day – Stacked & ready – Open before it’s gone🥪

Candy day – Treat yourself (you deserve it) 🍬

Veterans day – Courage deserves recognition today

Singles day – Me, myself & I deserve this… Don’t miss out

Happy hour day – Pour decisions welcome today! 🍸

National pizza day – Your inbox just got a little cheesy🍕

Fast food day – Warning: Extreme cravings ahead

Espresso day – Your daily dose of liquid motivation☕

Thanksgiving day – Thanksgiving deals hotter than the oven 🦃

French toast day – Egg-cited for something sweet? Open now!

Black Friday – Your wallet will thank you (Seriously)

These subject line ideas are just the beginning, they truly shine when you tailor them to your brand’s unique voice. Add your signature flair with personality, emojis, playful language, or a hint of urgency to make your subject lines pop and grab attention.

For an extra layer of inspiration, try tapping into AI-powered tools like Dotdigital’s WinstonAI, perfect for sparking fresh ideas, tweaking tone, or fine-tuning subject line length.

Spark engagement with your November marketing campaigns

November is the perfect month to infuse your social content with the holiday spirit. From cozy fall moments to Thanksgiving celebrations and early Black Friday buzz, there’s plenty to inspire your brand. Use this month to share heartfelt messages of appreciation, launch seasonal promotions, and create content that brings people together.

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