Email marketing

Email

Creating, testing and sending beautiful emails has never been quicker or easier. Our EasyEditor puts you right in the designer’s seat.

Dominate the inbox

Email benefits
  • ROI. Make £32 for every £1 spent.
  • Personalize. Put your data to work and create unique customer journeys.
  • Automate. Save time and resources by automating your emails.
  • Relevancy. Use AI and other intuitive tools to create relevant content.
  • Efficient. Drag-and-drop makes it easy to design show-stopping emails.

Delightful design

Conversion starts with beautiful design

Layout

Make emails visually engaging in a few simple steps. Structure your template using columns and spacers, ensuring copy pairs perfectly with imagery.

Content

Drag and drop text blocks into columns and see your emails come to life. With no need to code, you can to populate emails with content in the blink of an eye.

Images and video

Our seamless interface lets you drag and drop images and videos into emails quickly and easily. With advanced image editing available in app, there’s no need to make edits in another program.

Calls to action

Include eye-catching CTAs and direct payment buttons in your email templates. They’re proven to engage readers and drive them to act fast.

Links

We’ve got all the links you need in an email, from the basic ‘view in browser’ to double opt-in, as well as options to link to surveys and landing pages. You can even edit links after you've sent your campaigns. 

Email layoutEmail content blocksStore and categorize your email assetsCTA building blockLinks editor

It's personal

Create stronger customer relationships with emails they'll love

Data fields

Personalize your email campaign based on the subscriber data you hold. Start simple and greet readers with a first-name salutation to make your message more personable.

Dynamic content

Tailor your content to make sure messages are always super-relevant. Dynamic content blocks allow different audiences to receive different content.

External dynamic content

Make your marketing and website work harder together with external dynamic content. Personalize your campaigns with content completely unique to the recipient: populate emails with products abandoned by the subscriber, and more.

Product recommendations

Product recommendations allow you to promote popular products like best sellers and trending items. Harness the power of AI to enrich your data and surface best-possible products, depending on which machine learning model you choose.

Personalization partners

Powerful personalization made easy. Our relationships with the likes of Movable Ink and Fresh Relevance empower you to deliver a one-to-one email experience in real time.

Email data fieldsDynamic contentExternal dynamic contentProduct recommendationsEngaegment Cloud personalization partners - Moveable Ink, Nosto, Cloud.IQ, and Phrasee

Watch a 3 minute video

See a 3 minute video showcasing Engagement Cloud's intelligent features

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Time-saver

Create stunning emails in a flash with building blocks and pre-built templates

Building blocks

Achieve more in less time with drag and drop building blocks, enabling you to create templates quickly, efficiently and with ease.

Pre-built templates

Kick-start your campaigns with one of our 30 pre-built templates – designed and coded for you by email experts.

Color themes

Add background layers to style your emails and set up color themes that match your brand’s color palette. You can save your themes to make sure future emails are consistently on-brand.

Social links

Shout about your social channels in email. Create a social block that you can save and use for every email. 

Restorer

You don’t even need to worry about saving your work as you go. Our restorer feature automatically saves designs every couple of minutes, so you can return to a previous version should anything go wrong.

EasyEditor Building blocksFree automation templatesEasyEditor colour themesSocial network links in emailEmail restore

Preview sends

Preview campaigns in multiple ways and deliver the best results in the inbox

Preview by device

Device optimization in email is key. Preview your emails to make sure templates work on mobile, tablet and desktop.

Preview by variable

Double-check you’ve set up your dynamic content correctly. Preview each variable before hitting send to ensure the right people are receiving the right message.

Text-only preview

If you also send text-only campaigns, preview it to make sure it aligns with your HTML version.

Image-on/off preview

Some email clients automatically switch off images in email. Preview your emails with imagery turned off to check that your message isn’t lost when images aren’t visible.

Test sending

Test your campaign to guarantee it renders correctly in the inbox. Test-send to yourself, your manager, your team or a test group. Plus, check your inbox placement and spam score to ensure your deliverability is up to scratch.

Preview email campaigns by device typePreview emails by dynamic content variablesText only email previewImage off previewsEmail test sending

Resources

Check out our hottest content drops for email

Back to basics: email marketing
CHEATSHEET

Back to Basics: Email Marketing Cheatsheet

Follow the best practices in email marketing.

Download
Email marketing planning, testing, and reporting worksheet
WORKSHEET

Email marketing planning, testing, reporting worksheet

Manage your email marketing schedule in one place.

Download
Designing email for mobile
BEST PRACTICE GUIDE

Best Practice Guide: Designing email for mobile.

How to dominate on every device.

Download

Engagement Cloud benefits at a glance

  • Design stylish emails effortlessly with our drag-and-drop tool
  • Leverage our automation tool to create multichannel lifecycle programs
  • Unlock customer engagement with SMS messaging
  • Synchronize data seamlessly from your CRM or ecommerce store
  • Use insight to craft relevant content and create powerful segments
  • Maximize sales and ROI with data-driven messages
  • Trigger push messages and re-targeting ads for extended brand reach
  • Harness AI to send personalized product recommendations
Demo

Learn more about email in Engagement Cloud

Watch a quick demo

Discover the data-driven features that will empower your teams to engage customers at scale.

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