Deliver personalized experiences across email and SMS


Save time and delight your customers
The days of sending blanket campaigns to data you’ve pasted into a spreadsheet are over. Get hours back in your diary by automating your email and SMS marketing. Deliver personalized campaigns at scale and see your engagement reach new heights.

A match made in marketing heaven
Email and SMS are a winning combination. A personalized email perfectly pairs with a punchy, urgent SMS. Automate unforgettable journeys, from a warm welcome email to a timely SMS appointment reminder.

Never miss an opportunity to convert customers
Deliver 1:1 marketing on channels proven to deliver ROI. Use our marketing automation tools to trigger everything from a cart recovery email to a win-back SMS message.

See the power of marketing automation with Dotdigital

Test your way to better results
Quickly see what's working and what needs improving by testing subject lines, email and SMS content and analyzing results with ease.

Delight customers with personalized content
Marketing automation personalizes campaigns for each recipient, grabbing attention with dynamic content and personalized product recommendations to increase orders.

Generate revenue at each stage of the customer journey with automation

Turn customer data into conversions with targeted messages
Create customized segments and turn eRFM insights into customer cohorts for laser-focused retargeting. Discover what drives customers to click and convert with real-time insights in our segment analytics.

Transactional marketing that always delivers
Get peace of mind that important email and SMS updates are always delivered quickly. With Dotdigital, your email receipts, order confirmations, shipping updates, and more land without a hitch.

Deliver with confidence
With our consent capture and double opt-in, you’ll have confidence that your marketing messages will land in the right inbox every time. Our team of deliverability experts make sure your email and SMS messages always reach their destination.

Actionable insights at your fingertips
Say goodbye to spreadsheets. Whether you choose to compare campaigns side-by-side or prefer a bird's eye view, our program analytics reporting makes spotting conversions and drop-off points easy.

Automate your marketing list growth
When it comes to acquisition, let marketing automation do the heavy lifting. Use landing pages and forms (embedded or in popovers) to capture customers across your site.

Connect your marketing tech stack with Dotdigital
Dotdigital seamlessly integrates with your favorite tools like Adobe Commerce, Shopify, Salesforce, and many more. This powerful connection syncs and enriches your data, allowing you to create automated marketing campaigns that drive real results.
Marketing Automation Frequently Asked Questions
How will marketing automation affect my existing marketing strategy?
Marketing automation enhances your existing marketing strategy in several ways.
Firstly, marketing automation does the heavy lifting for you by automating routine tasks like sending out welcome emails, abandoned cart programs, re-targeting display ads. This can save you time and resources, allowing you to focus on more strategic marketing activities.
Secondly, marketing automation streamlines your processes by integrating different marketing channels and automating workflows. This can help you create more efficient and effective campaigns, reducing the chances of errors and improving the overall customer experience.
Thirdly, marketing automation improves targeting and personalization by allowing you to target your audience and create highly personalized campaigns that are tailored to the needs and preferences of each customer. This helps you build stronger relationships with your customers, increasing their loyalty and engagement with your brand.
You can use data insights to guide your marketing automation and optimize your future marketing efforts. By analyzing data from different marketing channels, you can identify trends, patterns, and opportunities that can inform your future marketing strategies and tactics, ultimately driving better results and return on investment.
In what ways does marketing automation improve email marketing campaigns?
Marketing automation significantly enhances email marketing campaigns by introducing efficiency, personalization, and advanced targeting capabilities. Here are five key ways in which marketing automation improves email marketing efforts:
- Moment-based marketing: Utilizing marketing automation platforms, you can seamlessly set up event-driven emails, including welcome messages, abandoned cart notifications, or re-engagement emails. These tailored emails are automatically dispatched in response to specific customer actions, capitalizing on real-time engagements.
- Customer nurture: With email automation, you can schedule a series of emails over a predetermined time to nurture leads through their buying journey. These customer nurture campaigns provide valuable content and offers at ideal stages of the customer lifecycle, fostering trust and increasing the likelihood of a purchase.
- Analytics and data: With program analytics, you can visualize your automation data and analyze the associated data of each program node from start to finish. This information enables you to refine your campaigns, make necessary adjustments, and achieve better results.
- Testing and optimization: Marketing automation platforms enable you to A/B test subject lines, layouts, or calls to action. This allows you to identify the most effective email strategies and continuously improve your campaigns for optimal results.
How does marketing automation boost the success of SMS marketing campaigns?
SMS marketing can be a highly effective way to reach your customers, but it's important to remember that timing, relevance, and personalization are key to success. This is where marketing automation comes in - it can help you streamline your SMS campaigns and make them more effective. Here are some ways marketing automation tool can help you boost the success of your SMS campaigns:
Targeted messaging: With marketing automation, you can create and schedule highly targeted SMS messages to be sent to your recipients based on their interests, preferences, behavior, and other relevant factors. This focused and personalized approach ensures that your messages are more likely to resonate with your audience and drive higher engagement rates.
Timeliness: Marketing automation enables you to schedule your SMS campaigns at the most appropriate times for your recipients, which can increase open and response rates. Moreover, you can create trigger-based messages to leverage important moments such as sending a promotional message right after a customer abandons a cart or visits a specific product page.
Personalization: Marketing automation empowers you to create highly personalized and targeted SMS marketing campaigns at scale. By using the data collected on customers, you can create bespoke messages with tailored offers and recommendations that appeal to their distinct preferences and needs.
What role does marketing automation play in enhancing customer lifecycle marketing strategies?
Marketing automation software allows marketers to automate key touchpoints throughout the customer lifecycle. For instance, you can automate welcome emails, abandoned cart emails, and post-purchase follow-ups. This not only saves time and effort but also ensures your communication throughout the customer journey is consistent and personalized.
Marketing automation also helps in lead nurturing. By automating lead nurturing campaigns, you can send personalized and relevant content to prospects based on their behavior, interests, and stage in the sales funnel. This helps in building trust and strengthening the relationship with the prospect, which ultimately leads to higher conversion rates.