10 reasons why marketers choose Dotdigital

As a marketer, you need powerful tools to engage customers across all your channels effectively. Dotdigital stands out as a marketing automation platform that empowers you to not only create exceptional customer experiences but also achieve your marketing goals. Here are ten reasons why you should choose Dotdigital.

1. Top-notch support

A lot of other marketing automation platforms offer nothing more than basic customer support. We provide a comprehensive support package tailored to empower your marketing team and drive your growth.

At its core, our package includes industry-leading 24/7 phone support with an average response time of 20 seconds, as well as live chat support within one minute. This ensures that you receive prompt assistance whenever you need it.

But that’s just the start. We also offer additional services, including specialized training, creative support, and access to a network of top-tier service partners. These services are designed to enhance your marketing efforts and maximize your return on investment with Dotdigital.

Depending on your package, you may be assigned a dedicated Customer Success Manager (CSM). Your CSM will act as a trusted advisor, collaborating closely with you to understand your unique business goals and ensure that you fully capitalize on Dotdigital. They will provide ongoing guidance, training, and support to help you harness the full potential of the Dotdigital platform and achieve your marketing objectives.

This comprehensive approach sets Dotdigital apart from the competition. We don’t just offer reactive support; we provide proactive guidance tailored to your specific needs.

Jessica Fox, CRM Manager at premium organic beauty brand Neal’s Yard Remedies, recommends Dotdigital’s support:

“I work very closely with our account managers to develop and execute new trigger campaigns and have used the implementation team to build out two very successful automations, abandon cart and replenishment. The support at Dotdigital is excellent. I haven’t ever come across a barrier using the platform.”

– Jessica Fox, CRM Manager – Neals Yard Remedies

2. Complex tech stacks made simple

We understand that managing marketing across multiple platforms can be complicated. That’s why Dotdigital offers an all-in-one solution designed to streamline your daily workflow.

Dotdigital seamlessly integrates with your existing CRM and ecommerce platforms, eliminating the need for frustrating data silos. Our robust integration capabilities have been praised by clients across various industries. For instance, Youngevity, a multi-level marketing company, found great success with our platform:

“We found Dotdigital to be the perfect email marketing platform. Dotdigital offer data insights, integrations, and a user-friendly interface. The Dotdigital team’s expertise and guidance have helped us grow email revenue significantly.”

– Aliyah Hassan Kent, Director of Digital Product – Youngevity

For businesses operating in multiple markets, our multi-currency capabilities ensure smooth transactions and reporting across different regions. This feature, combined with our ability to manage multiple child accounts, makes Dotdigital an ideal choice for companies with complex, multi-brand structures.

Ken Holden, Digital Marketing Manager at Sportif USA, highlights the importance of these features:

“Having multiple brands within our company created the need to move to a more reliable and secure platform like Dotdigital.”

– Ken Holden, Digital Marketing Manager – Sportif USA

Our platform is built to handle the complexities of your business, so you can focus on what matters most – creating exceptional customer experiences. Whether you’re managing multiple brands, operating across various currencies, or need to integrate with specific tools, Dotdigital simplifies your tech stack without compromising on functionality or performance.

3. A unified and powerful platform

Dotdigital offers a comprehensive and powerful platform that goes beyond basic marketing automation. It provides a complete 360-degree view of customers across all touchpoints, including website visits and email interactions. 

The platform includes powerful analytics and segmentation tools that help in creating highly targeted and effective marketing campaigns. With Dotdigital, you can unify your data and personalize the customer journey at every step without the need for complex integrations with external personalization tools.

Sara, a satisfied Dotdigital customer, shares how the platform’s comprehensive automation capabilities transformed their marketing strategy:

“We have been able to automate 75% of our communications, we can segment our audience to provide bespoke emails and SMS. We have been able to integrate into our website and CRM with little problems.”

– Sara 

4. Built to scale

As your business grows, so will your marketing needs. Dotdigital’s scalable platform is designed to keep pace with your ambition and offer seamless integration capabilities.

Dotdigital’s open API and an extensive list of webhooks allow you to connect and sync your data from any source. Our Developer hub provides helpful guides to simplify the process of extending your marketing stack. This developer-friendly approach enables you to build custom integrations tailored to your business growth needs.

Leverage Dotdigital’s API to deliver personalized, on-brand experiences in your essential transactional messages. Implement a cross-channel strategy for crucial, timely updates that add value and inspire loyalty throughout the customer lifecycle. With a dedicated and protected IP address, you can be confident that your messages will always reach their destination.

Our webhooks offer the flexibility to integrate Dotdigital with any future tools or platforms, ensuring that your marketing automation scales seamlessly regardless of your brand’s direction. With a transparent public product roadmap and a dedicated partner integrations team, Dotdigital is well-equipped to serve as the foundation of your evolving marketing technology stack.

5. User-friendly AI features

Dotdigital enables every marketer to utilize AI, regardless of their technical expertise. The platform’s AI capabilities, including actionable predictive analytics, AI-driven product recommendations, and the revolutionary WinstonAI, are designed to be user-friendly. 

WinstonAI is part of the Dotdigital email builder, offering suggestions for subject lines and copy. It supports cross-channel marketing, enabling users to easily convert an email campaign to SMS with just a single click, and much more.

Jess Dunn, Email Marketing Assistant at Mountain Warehouse, shares their experience with WinstonAI:

“Before Winston AI, we struggled with crafting engaging subject lines and preheaders for our email campaigns. This difficulty in generating engaging subject lines and preheaders had a noticeable effect on our open rates. By adopting Winston AI, we could diversify our messaging and improve engagement with more dynamic and innovative content.”

– Jess Dunn, Email Marketing Assistant – Mountain Warehouse

6. Deliverability expertise

Dotdigital’s in-house team of deliverability experts works diligently to protect your sender reputation. This includes providing multiple dedicated IP addresses for transactional emails, ensuring your messages land in the inbox and not the spam folder. What’s more, the team is always on hand to provide strategic advice and best practices to optimize your email deliverability.

Ken Holden, Digital Marketing Manager at Sportif USA, shares his thoughts on Dotdigital’s deliverability support:

“One of the biggest advantages of onboarding with Dotdigital was that there was always someone by our side. They took the time to walk us through their process. They wanted to ensure deliverability from the very get-go.”

– Ken Holden, Digital Marketing Manager – Sportif USA

7. Powerful SMS marketing

Email and SMS go together like two peas in a pod. That’s why we’ve made it easy to incorporate our powerful SMS service into your marketing strategy. Dotdigital utilizes tier-one aggregators to ensure reliable SMS delivery with accurate reporting. With advanced SMS functionality, global coverage reaching over 220 countries, and in-house SMS expertise, Dotdigital is a strong choice if you’re serious about SMS.

8. Advanced reporting

Data is essential for successful marketing campaigns. Dotdigital’s advanced marketing reporting provides comprehensive insights to help you make informed decisions and drive better results. Our reporting suite includes:

Customer dashboard with RFM analysis

Understand your customer base through dynamic RFM (Recency, Frequency, Monetary) modeling that automatically categorizes customers into actionable personas like Champions, Loyal, and High Potential. This data-driven segmentation helps identify at-risk customers and those with growth potential, enabling targeted marketing strategies.

Opportunities dashboard with eRFM

Track purchase intent through our enhanced eRFM model, which combines traditional RFM metrics with engagement data. Updated daily, this intelligent system analyzes customer interactions across email and web behaviors within customizable decision windows, helping you identify and act on revenue opportunities at the right moment.

Revenue attribution

Measure campaign effectiveness with flexible attribution modeling:

• Direct tracking for last-touch attribution within a 1-hour window
• Advanced multi-touch attribution that recognizes multiple campaign touchpoints, with customizable conversion windows for up to 30 days
• Automatic multi-currency support with real-time exchange rate conversion

All reporting updates dynamically and integrates seamlessly with our segmentation tools, allowing you to turn insights into action immediately. This data-driven approach helps optimize campaign performance and maximize ROI across your marketing initiatives.

9. Unmatched cross-channel reach

Dotdigital provides a comprehensive suite of cross-channel marketing tools all under one platform. This allows you to seamlessly integrate email marketing with an intuitive editor and dynamic content, utilize SMS messaging for direct mobile engagement, create personalized website experiences, and implement social media retargeting through Facebook and Google. 

Additionally, you can engage with over 2 billion users worldwide via WhatsApp, leverage real-time live chat supported by customer insights, and send targeted push notifications in your campaigns.

By connecting with your audience on their preferred channels, you can create memorable experiences that resonate with them. This personalized approach not only increases conversions but also strengthens relationships and fosters lasting loyalty.

“I can’t speak highly enough about Dotdigital – an intuitive platform with endless features and capabilities. It makes customer communications across multiple touchpoints(email, SMS, Facebook and Google) as easy as possible.” 

– Amy Goodsell

10. Sustainable choice

As the world’s first carbon-neutral marketing automation platform, Dotdigital is leading the way in environmental sustainability. Since 1999, we’ve focused on empowering marketers to connect with customers online, and now we’re extending our innovation to help protect the planet.

Powered by 100% renewable energy, we’ve transformed our business practices to minimize environmental impact. This includes carefully selecting suppliers, vendors, and service providers who share our commitment to sustainability. But we’re not stopping there – we’re committed to becoming net-zero by 2030, pushing beyond carbon neutrality to make a more significant impact on global climate change.

For businesses looking to reduce their environmental impact, Dotdigital is more than just a marketing platform – it’s a partnership in sustainability. By choosing our platform, you’re automatically reducing your digital marketing footprint while maintaining powerful automation capabilities. Our commitment to the environment means your marketing activities contribute to a greener future without compromising on performance.