Email marketing

Email? Social? Or email and social? These two marketing channels are frequently viewed as being in competition, but we think they work pretty well in tandem.

Check out our infographic and discover how you can unite your email and social strategies.

Shopify Markets is here; what does this mean for APAC merchants? I am sure everyone has heard about Shopify launching the Shopify Markets by now. So, what’s all this buzz...

Does sending more emails mean more ROI? Deliverability, Email marketing Welcome to our new blog series all about deliverability. We’re looking at some of the most common myths around deliverability,...

Different industries have different tactics, but often we can learn from each other too.

In the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.

Data doesn’t lie, it’s interesting, it’s powerful, and it can really improve your message.

Marketing at scale means you need to segment these customers and create ways of working that are efficient. However, when it comes to our content, we must remember that we’re speaking to real people, people with lives, interests, and passions.

Lets take a look into how the MPP works.

If you aren’t optimizing your emails for conversion, you could be missing out on valuable clicks, sales and ROI.

The days of the marketer deciding the channel are long gone. In order to reach your audience, you now must find them on their chosen channel and be ready with the right message.

Dotdigital’s latest release is focused on helping you better understand your customers, deliver personalized campaigns, and bring more data into play. This is all to help you engage better and sell more by seamlessly targeting your audience.

Email marketing for finance Email marketing Finance, a notoriously dry subject. You may think you need to keep things straightforward, to the point, and plain. But that’s not the case....

Automation can be scary, especially for businesses that might not have the level of online sophistication as brands such as ASOS or easyJet – both of which featured highly in dotmailer’s Hitting the Mark 2017 report.

People are busy, inboxes are crowded, and attention spans are short. So, how do you make sure your campaigns will make an impact in the inbox?

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

The ultimate guide to getting your email campaigns ‘best practice’ ready.

6 best practices for the perfect email design Email marketing You only have five seconds to grab your subscribers’ attention, so the design of your email is super important to...

6 Mother's Day email marketing campaigns to learn from Email marketing, Seasonal Mother’s Day, an established holiday, it’s a time where inboxes will be full of promotions to entice shoppers....

Key takeaways for businesses from our cross-channel marketing report Email marketing, News Have you checked out our latest report out of Australia – The future of cross-channel marketing? If not,...

The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

A touchdown on epic email Email marketing Whether you book the following Monday off or you struggle out of bed the next day, a spectacle of a sporting event is...