Why brands choose Dotdigital for SMS marketing
Capturing and maintaining customer attention is more challenging than ever. SMS marketing is a powerful channel for directly connecting with your audience. With its immediacy and open rates reaching as high as 98%, SMS marketing is an essential tool for driving engagement, delivering timely updates, and boosting conversions.
However, the success of your SMS marketing depends on choosing the right platform. With so many options available, why do leading brands consistently choose Dotdigital as their SMS marketing platform?
This blog post will explore the specific features and benefits that set Dotdigital apart, showcasing how it can help you achieve exceptional results with your SMS campaigns.
Global reach without limits
Many businesses today have customers all over the world. Dotdigital knows this and helps you reach people globally with your SMS marketing campaigns. With Dotdigital you can:
Send SMS to a global audience, without restrictions
Dotdigital scales like no other, allowing you to reach your global customer base wherever they are, on their favorite devices. With the ability to send SMS to over 220 countries and territories, your messages can truly have a worldwide impact.
SMS works without WiFi by using the cellular network infrastructure to transmit messages. This means you can send and receive text messages even without an internet connection, ensuring your communication remains uninterrupted and reliable.
Stay ahead of the regulations
Navigating the complex world of global regulations can be challenging, but at Dotdigital, we make it seamless for you. Here’s why we’re the best choice:
- Unmatched expertise: Our team stays updated with the latest regulations worldwide, ensuring that you remain compliant with complex frameworks such as GDPR, the Australian Privacy Principles, and the Privacy Act.
- Data protection champions: We prioritize data protection and privacy, allowing you to focus on your core business while we handle compliance efficiently.
- Global data centers: Our secure data centers located in the EU, US, and Australia are accredited with industry standards, ensuring that your data is always protected.
- Regional experts: Our in-house experts are ready to guide you through the ever-evolving landscape of country-specific regulations, particularly for SMS marketing.
You can learn more about our commitment to compliance and data privacy at our Trust Center. With Dotdigital, you’re always in safe hands.
Unmatched speed and reliability
We take a built-not-bought approach to mobile sending. Our Messaging Operations team ensure your SMS are sent safely to your contacts through exclusive sending paths via tier 1 aggregators. With the ability to send up to 3 million SMS an hour, your messages will be delivered quickly and reliably. In 2024 alone, Dotdigital sent over 800 million SMS.
Goodwood, for example, saw remarkable results from its targeted SMS campaigns.
“On the day the SMS was sent, we sold double the tickets as the previous week and the strong sales pattern continued into the event weekend.”
— Taylor Bryant, CRM Executive, Goodwood
Useable AI
The Dotdigital platform has integrated artificial intelligence (AI) to enhance your SMS marketing efforts, saving you time, and resources while maximizing your results. Dotdigital’s AI features include:
Effortless email to SMS conversion
Dotdigital’s AI capabilities make SMS marketing more efficient and effective. With our one-click email to SMS feature, you can generate an SMS campaign from an existing email campaign in a single click, transforming you into a cross-channel champion. This seamless integration allows you to use your existing content and reach your audience on their preferred channels effortlessly.
WinstonAI
WinstonAI, Dotdigital’s marketing intelligence engine, acts as your personalized assistant, providing valuable insights and support for your SMS campaigns. With WinstonAI you can:
- Optimize your content
WinstonAI analyzes your SMS copy and offers intelligent suggestions to improve your campaign. It can help you refine the tone of voice and adjust the message length to fit within character limits. Additionally, it enhances readability for maximum impact and suggests relevant emojis to add personality and engagement to your messages.
- Check your grammar and spelling
Winston AI’s built-in grammar and spelling checker ensures your messages are error-free. This enhances your brand’s credibility and guarantees clear communication.
Seamless cross-channel messaging
Dotdigital makes it easy to integrate SMS into your broader marketing strategy, creating cohesive and engaging experiences for your customers. By combining the strengths of email and SMS, you can ensure a more effective approach to reaching your audience. With Dotdigital you can send and create:
Welcome journeys
Add SMS to your welcome journey to reach your audience on their favorite channel from the start. This ensures that new customers receive a warm and immediate welcome, enhancing their initial experience with your brand.
Triggered messages
Automate personalized SMS messages based on specific customer actions or behaviors. For example, you can set up triggers to send an SMS reminder if a customer abandons their shopping cart or if an email remains unread after a certain period. This proactive approach helps you re-engage customers and recover lost sales.
Notices and announcements
Make sure important information reaches your audience by sending notices and announcements through both email and SMS. This multi-channel approach increases the visibility of your messages and ensures they are seen by a larger segment of your customer base.
Event reminders
Boost attendance at your events by sending timely SMS reminders. SMS messages are ideal for last-minute updates, location changes, or special offers related to the event.
Promotional campaigns
Enhance your promotional campaigns by combining email and SMS tactics. Send a teaser email followed by an exclusive SMS offer to create a sense of urgency and drive conversions.
Two-way communication
Go beyond one-way blasts and create truly interactive experiences. With Dotdigital, you can have real conversations with your customers using SMS. This interactive approach enables instant customer support, allowing you to answer questions, and resolve issues in real-time.
You can also gather valuable insights through surveys, polls, and quizzes, while increasing engagement by encouraging replies with feedback, questions, or requests. Furthermore, Dotdigital makes it easy to collect immediate feedback through satisfaction surveys, product reviews, and quick polls, providing valuable data to improve your offerings.
Research agency Ipsos, has found value in Dotdigital’s SMS capabilities.
“The support we have received from Dotdigital has been fantastic so far and has allowed us to simplify our SMS campaigns with the scope of utilizing newer features such as segmentation.”
— Shani Pattni, Research Executive, Ipsos
By using Dotdigital for your cross-channel messaging you can create a seamless and integrated communication strategy that maximizes your reach and impact.
Advanced reporting and analytics
Understanding the performance of your SMS campaigns is important for optimizing your strategy and maximizing your return on investment (ROI). Dotdigital provides comprehensive reporting and analytics tools that give you valuable insights into your campaign performance.
Cross-account analytics
If you manage multiple brands or operate in different regions, Dotdigital’s cross-account analytics provide a unified view of your SMS campaign performance across all your accounts. This allows you to easily compare results, identify trends, and make informed decisions about your overall marketing strategy.
Full visibility
Gain complete transparency into your SMS campaigns with detailed metrics, including the total number of messages sent, delivery status, open rates, click-through rates, and overall spend. This gives you a clear understanding of your campaign’s reach and effectiveness.
Data at your fingertips
Export your reports in CSV format for further analysis and integration with your existing reporting tools. This flexibility allows you to customize your reporting and gain deeper insights into your data.
Revenue attribution
Track the revenue generated directly from your SMS campaigns. Dotdigital’s revenue attribution feature allows you to measure the impact of your SMS marketing on your bottom line, providing a clear picture of your marketing ROI.
Accurate reporting and delivery receipts
You can ensure the accuracy of your SMS reporting through detailed delivery receipts. These receipts confirm the successful delivery of your messages, providing transparency and accountability in your marketing efforts.
For instance, My Deposits, a company that used SMS marketing for the first time, experienced remarkable results:
“Utilizing SMS for the first time in our campaign significantly expanded our reach, increased engagement, and drove traffic to our new platform. This channel outperformed others, resulting in a 525% increase in meetings booked and accounting for 53% of overall website traffic during the campaign period.”
— My Deposits
With Dotdigital’s advanced reporting, you have all the tools you need to monitor, analyze, and optimize your SMS marketing campaign.
Personalized messages
Personalization is key to engaging your audience and building stronger customer relationships. Dotdigital offers robust personalization features that allow you to tailor your SMS messages to individual customer preferences and behaviors.
Hyper-personalization with liquid
Dotdigital’s Liquid templating language makes it easy to personalize your SMS messages with dynamic content. You can insert customer names, purchase history, loyalty status, and other relevant data directly into your messages, creating a truly personalized experience. This level of personalization goes beyond simply inserting a name; it allows you to create messages that are relevant and engaging to each individual recipient.
Advanced personalization
Beyond Liquid personalization, Dotdigital offers advanced features like abandoned cart and browse functionality. You can trigger personalized SMS messages based on customer behavior, such as reminding them of items left in their cart or suggesting related products based on their browsing history.
Go beyond text with MMS
While SMS is a powerful tool for delivering concise messages, sometimes you might want to add a visual element to make a bigger impact. Dotdigital supports MMS (Multimedia Messaging Service), allowing you to incorporate images, GIFs, and even short videos into your SMS campaigns.
Dotdigital makes it easy to create and send MMS campaigns. Simply upload your media files and incorporate them into your messages. Our platform supports a variety of media formats, ensuring optimal delivery and viewing experience for your recipients.
SMS testing
Split testing, or A/B testing, is a key part of a successful marketing strategy. In Dotdigital, split testing works the same way for SMS and MMS as it does for email. This makes it easy to enhance and improve your marketing across different channels.
Choose Dotdigital today
Looking for the right SMS marketing platform? Dotdigital, our SMS marketing solution, is here to help. Our comprehensive platform provides everything you need to connect with your audience, drive engagement, and boost your bottom line.
