Chris Cano

Paperchase celebrated its fifty-year anniversary with a fun and engaging scratch-card promotion.

There are no second chances at first impressions.

Pride month is a pivotal time of year not just for the LGBTQIA+ community, but for everyone that experiences hate and prejudice because of who they are.

Make the aftersales experience count

So far, the 2020s have proven to be a very challenging time for marketers. As the entire world changed beyond recognition, consumer behavior shifted overnight to reflect lives more likely to be lived in private, at a slower pace, and with less financial stability.

Make sure you've got the email template fundamentals covered

Testing, testing, testing. It’s a word that every skilled email marketer knows well.

What a spectacular night! Congratulations to all the winners – your trophies were well deserved. The panel of judges, everyone at dotdigital, and fellow attendees commend your superb marketing efforts in what’s been a challenging year.

It's not just who you know – it's what you know about them.

Tried-and-true tactics to make your audience click

Email marketing is the bedrock of a successful holiday season. And while Black Friday isn’t upon us just yet, it’s a different story for marketers. September is a time for...

Email marketing can turn out to be one of the most efficient business strategies in the arsenal of any company. A successful email marketing campaign brings you a tremendous return...

Seasonal email marketing is upon us again. Sure, summer is still in full swing, but for retailers now is the time to start thinking about the holidays. Your email marketing...

Want to get more out of your email marketing sends? Work out where you should be investing more time.

Spruce up your marketing automation with our top content picks.

Persuading a website user to visit your site and make a purchase isn’t the end of the your email marketing cycle – it is just the beginning.

You spend time and resource driving traffic to your site, only to lose customers after their first purchase. Sound familiar? We've got the cure.

The cream of content from May 2020

Focusing on the moral principles that govern a person's behavior or activity should be in every brand's DNA.

Omnichannel is a panoramic, unbroken view of your customers

dotdigital, a "tech-first option," holds its own with enterprise marketing cloud competitors