Chris Cano

Paperchase celebrated its fifty-year anniversary with a fun and engaging scratch-card promotion.

There are no second chances at first impressions.

Pride month is a pivotal time of year not just for the LGBTQIA+ community, but for everyone that experiences hate and prejudice because of who they are.

Make the aftersales experience count

So far, the 2020s have proven to be a very challenging time for marketers. As the entire world changed beyond recognition, consumer behavior shifted overnight to reflect lives more likely to be lived in private, at a slower pace, and with less financial stability.

Make sure you've got the email template fundamentals covered

SMS is not just a great alternative to cold calling – it’s preferred.

Testing, testing, testing. It’s a word that every skilled email marketer knows well.

What a spectacular night! Congratulations to all the winners – your trophies were well deserved. The panel of judges, everyone at dotdigital, and fellow attendees commend your superb marketing efforts in what’s been a challenging year.

It's not just who you know – it's what you know about them.

Tried-and-true tactics to make your audience click

Blog Marketing Marketing challenges 10 email tactics to drive more sales this holiday season Chris Cano Sep. 16, 2020 5 min. read Email marketing Email tactics are the bedrock of...

Blog Marketing Marketing challenges 5 steps towards a successful email marketing campaign Chris Cano Sep. 08, 2020 5 min. read Email marketing Email marketing can turn out to be one...

Blog Marketing Marketing challenges 8 tips for effective seasonal email marketing Chris Cano Aug. 19, 2020 5 min. read Email marketing, Seasonal Seasonal email marketing is upon us again. Sure,...

Want to get more out of your email marketing sends? Work out where you should be investing more time.

Spruce up your marketing automation with our top content picks.

Persuading a website user to visit your site and make a purchase isn’t the end of the your email marketing cycle – it is just the beginning.

You spend time and resource driving traffic to your site, only to lose customers after their first purchase. Sound familiar? We've got the cure.

The cream of content from May 2020

Focusing on the moral principles that govern a person's behavior or activity should be in every brand's DNA.

Omnichannel is a panoramic, unbroken view of your customers