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Email marketing
Email marketing is the action of marketing your brand’s product or services via email messages. This can be sales alerts, content-led newsletters, and anything in between. Email marketing lets you communicate with your customers and prospects at scale.
Dotdigital's email marketing tools helps you build meaningful connections with your customers with our simple drag-and-drop email builder and intelligent automation tools.
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Email marketing5 holiday season revenue generating tips for marketers
Read moreDiscover proven strategies to excel in marketing this holiday season. From email automation to cross-channel consistency and enhancing shipping experiences - up your game and maximize revenue with our top tips.
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Email marketingEmail marketing for beginners: where to start
Read moreUnlock email marketing success with our step-by-step guide as we explore the basics, personalization, deliverability, and inspiring Dotdigital examples.
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Email marketing8 promotional email marketing examples to inspire your next campaign
Read moreBoost your email marketing game with these eight incredibly effective promotional email examples that cut through the noise, engage, captivate and convert your target audience.
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Email marketing5 simple tips for a winning Black Friday marketing campaign
Read moreThe countdown to Black Friday has begun - are you ready?
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DeliverabilityGmail and Yahoo join forces to help the sending community
Read moreDiscover the latest Gmail and Yahoo standards for high volume email senders, best practices and how to improve your deliverability.
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Email marketing8 Boxing Day email marketing essentials
Read moreIt’s time to talk about Boxing Day. That great public holiday synonymous with family, leftovers, and sales.
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AutomationMarketing automation vs. personalization: which one should you choose?
Read moreBoost your marketing with proven tactics combining personalization and automation.
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Email marketing5 tips for a successful holiday marketing campaign
Read moreUnlock the secrets to a successful holiday marketing campaign with our five actionable tips.
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Email marketing4 key personalization strategies to connect and convert your audience
Read moreLearn key personalization strategies to forge stronger connections with your audience, boost engagement, and drive impactful marketing results.
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Email marketing10 ways to improve your email design
Read moreBoost your email impact with 10 expert tips for eye-catching email designs.
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Email marketingWhat are the best practices for email personalization?
Read moreBoost your email engagement with these email personalization best practices.
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Email marketingiOS 17: don’t worry – clicks aren’t dead
Read moreLearn about Apple's recent iOS 17 privacy updates and how they affect digital marketing.
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Email marketing3 quick ways to reduce unsubscribes
Read moreLearn to reduce email unsubscribes with three simple strategies.
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Email marketing4 benefits of targeted email marketing
Read moreLearn about the essential targeted email marketing best practices.
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Customer engagementHow to create interactive customer experiences
Read moreBrands must strive to craft memorable customer experiences that captivate and engage their audience.
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Email marketingEmail marketing metrics you need to know
Read moreThese are email marketing metrics that you should keep an eye on to help you track your performance and improve with every campaign.
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Cross-channel marketingHow to build a martech stack for improved marketing performance
Read moreContinue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
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Customer dataOpt-out campaigns: more harm than good?
Read moreOpt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
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Customer engagementHow brands can embrace International Women’s Day
Read moreThis International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
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DeliverabilityDeliverability: let’s talk about Gmail
Read moreGmail is probably the most popular free mailbox provider out there. Our deliverability team cover everything you need to know about deliverability with Gmail.
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Customer dataZero-party and first-party data: everything you need to know
Read moreZero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?
