Marketing skills
Marketers wear many hats, we all know that. Just becuase your an email marketing executive, you’re not only responsible for building emails. You’re designers, content marketers, social media experts. You need to do it all.
To give you a helping hand, Dotdigital’s marketing experts are here to give you advice and helpful hints to get the job done.
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Email marketing
10 mistakes to avoid when building email templates
Make sure you've got the email template fundamentals covered
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Marketing skills
6 ways to change your email content
Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators. Producing fresh content send after...
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Marketing skills
Supercharge your email marketing with online surveys
It's not just who you know – it's what you know about them.
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Customer engagement
6 ways to make your CTA stand out
Tried-and-true tactics to make your audience click
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Marketing skills
9 best practice tips for optimizing a landing page
Landing page optimization means improving or enhancing elements on your landing page to increase conversions. An optimized landing page converts visitors by delighting them with unique and memorable experiences.
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Marketing skills
10 ways you can repurpose a single piece of content
Maximize the longevity of your content ideation
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Industry trends
All the best marketing resources this month
The cream of content from May 2020
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Marketing skills
Effectively communicating your business continuity
When setbacks arrive and uncertainty disrupts our daily lives, your business continuity plan is going to be indispensable. An effective plan will help you maintain ‘business as usual’, even during the most challenging times.
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Marketing skills
Managing communications in times of crisis
During times of crises and uncertainty, brands’ ability to communicate with audiences is crucial. Amidst charged emotions and apprehension about the future, you’ll need to reassure audiences about the continuity of your business while maintaining business as usual.
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Marketing skills
Even continuity brings change. Here’s what you can do to remain relevant.
We’re all too well aware of the circumstances that are rapidly changing both our work and personal lives right now.
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Marketing skills
The importance of spelling (and the value of typos)
Would a rose by any other name smell as sweet? What about a rsoe? According to this article on the BBC, spelling typos like this could slash your online sales...
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Marketing skills
5 steps to content strategy greatness
There's so much shoddy content out there that good content can give your brand a competitive edge.
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Marketing skills
8 ways to improve the SEO of your ecommerce website
Did you know that 93% of all online experiences start from a search engine? Not to mention, 37.5% of the traffic to ecommerce websites comes from search, as revealed by...
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Email marketing
4 strategies to integrate PPC and email
Generating a killer ROI is all about integrating channels, from search to chat, display, video, email, and even offline.
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Marketing skills
How to increase online engagement
Discover new ways to engage and reengage website visitors, maximize conversions and increase customer retention.
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Marketing skills
How to tap into the consumer’s psyche with your email marketing campaigns
The likelihood of conversion depends on how well you pair the emotional and rational elements of your email marketing. There’s a lot to be gained from getting this marriage spot on.
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Marketing skills
5 ecommerce content hacks that give you a competitive edge
It happened again. Megastore dotcom is offering a ridiculously low price for the exact same products you’re featuring this week. There’s no way your promo campaign is going to beat that, surely?
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Marketing skills
10 tips to engage with IT – part 2
Welcome to the second half of my ‘Top tips to engage with your IT Director.’ In this two part blog I wanted to give our customers an insight into engaging their IT colleagues in their marketing endeavors, especially if looking for, or moving, email service providers (ESPs).
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Marketing skills
10 tips to engage with IT – part 1
I want to give you an insight into engaging your IT colleagues in your marketing endeavors, especially if looking for, or moving, email service providers (ESPs).
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Marketing skills
5 top digital marketing tactics for SMEs
There’s never enough time in the day for marketers – even more so, for marketers of startups and small businesses. So what are the top tasks that you really need...
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Email marketing
The Case For Plain Text Emails
What is the case for plain text emails? What’s the difference between an HTML email and a plain text email? And why would you want to send a dowdy plain-text...